Assistant Media Buyer

2 weeks ago

New Delhi, India Estontec Group Full time

Company DescriptionEstontec Group, with offices in Singapore, UAE & across all major cities in India, is in a mission to be Asia's Largest integrated AI platform for Brand Tech and is looking for highly dynamic individuals to join our Brand Tech team.Location: Bengaluru / Mumbai, IndiaDepartment: Media & PartnershipsReports To: Head of Marketing / Media DirectorEmployment Type: Full-TimeAbout the RoleWe are seeking a dynamic and result-oriented Media Buyer with proven expertise in Out-of-Home(OOH) and In-App Advertising. The ideal candidate will have strong connections with media owners, publishers, and ad networks across India, and a track record of executing impactful, cost-effective media campaigns for brands.Key Responsibilities- Plan, negotiate, and purchase media inventory across OOH (billboards, transit, digital screens) and mobile/in-app advertising platforms. - Build and maintain relationships with media owners, outdoor vendors, and mobile ad networks. - Evaluate and analyze audience data, reach, impressions, and ROl to ensure campaigns meet performance objectives. - Develop and execute media strategies aligned with client goals, brand objectives, and budgets. - Track, optimize, and report on media campaign performance using data-driven insights. - Stay up to date with new media channels, advertising technologies, and pricing trends. - Collaborate closely with the creative, digital, and sales teams to deliver 360° brand campaigns. - Ensure timely billing, vendor coordination, and media delivery compliance.Desired Candidate Profile- Experience: Minimum 3-5 years of experience in media buying/selling, preferably in OOH or digital/in-app media. - Strong network with media owners, publishers, and vendors in major Indian cities. - Excellent negotiation, presentation, and relationship-building skills. - Strong analytical mindset and ability to interpret campaign performance metrics. - Comfortable working in a fast-paced, target-driven environment. - Proficient in Microsoft Excel, PowerPoint, and media planning tools.Education- Bachelor's degree in Marketing, Media, Advertising, or a related field. - MBA/PGDM in Marketing preferred but not mandatory.Compensation- Competitive salary based on experience and network strength. - Performance incentives linked to campaign ROl and new media partnerships.

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