Dezy - Expert - Organic Marketing
3 weeks ago
About the jobAbout the RoleWe are looking for a driven and creative marketer to own and grow all organic lead generation channels at Dezy.This role is perfect for someone with 2 - 4 years of experience in marketing who wants to work at the intersection of digital growth and on-ground brand building.You will be responsible for creating, executing, and optimising campaigns that increase visibility, engagement, and patient acquisition without heavy reliance on paid ads.Key Organic Marketing:SEO & Website Growth:- Optimise website content, blogs, and landing pages for high-intent keywords.- Manage backlink building, site audits, and technical SEO fixes in collaboration with developers.Google Business Profile (GBP) & AI Search- Regularly update GBPs across clinic locations, ensuring reviews, photos, and Q&A are fresh and optimised.- Stay ahead of AI-driven search discovery (Google SGE, ChatGPT plugins, etc.) and adapt content for discoverability.Social Media (Organic)- Create and schedule posts across LinkedIn, Instagram, and other relevant platforms.- Drive engagement through community building, user-generated content, and storytelling.Offline & Partnership Develop and maintain relationships with HR and admin leaders to offer dental health checkups and employee benefits.Hyperlocal Marketing- Plan and execute low-cost, high-visibility campaigns near clinics (flyers, posters, community events, local influencers).Community & Offline Collaborate with gyms, cafes, salons, and housing societies for awareness and referral opportunities.What Success Looks Like- Steady month-on-month growth in organic leads (both online and offline).- Top search rankings for target keywords and optimised GBP profiles across all clinic locations.- Active engagement on social media platforms with growing follower base.- Signed partnerships delivering walk-ins and referrals.- Measurable contribution to new patient acquisition from organic sources (vs 2-4 years of experience in marketing (digital + offline exposure preferred).- knowledge of SEO tools (Google Search Console, SEMrush/Ahrefs, etc.- Comfortable with social media content creation and analytics.- Strong communication and relationship-building skills for partnerships.- Highly execution-oriented: ability to take ownership, hustle, and deliver results.Nice to Have- Experience in healthcare or consumer services.- Exposure to marketing automation tools and CRM.- Basic design/video editing skills (Canva, CapCut, etc.Role DetailsJob Type: Full-timeLevel: EntryMid (2- 4 years experience)Location: BangaloreReports to: Head of Organic Growth (ref:iimjobs.com)
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Bengaluru, India Dezy Full timeAbout DezyDezy is a rapidly growing dental health tech company with an impeccable online presence. Dezy, A startup founded by IIT/IIM alumni in 2019, has acquired $23 million in Series A funding led by Falcon Edge-managed Alpha Wave Ventures. Dezy is poised to take the dental care industry to the next level, thanks to strong engagement from our current...
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