Content and Creative Planner
3 weeks ago
Designation: Content and Creative Planner (BTL)
Exp- 4+ years
Package- 45 K (Negotiable)
Overview:
The Content and Creative Planner will be responsible for developing and executing content strategies for BTL campaigns that align with client goals, leading the creative process, and ensuring the seamless execution of integrated marketing campaigns. This role requires a strong understanding of market trends, audience insights, and a commitment to delivering high-quality content that drives results.
Key Responsibilities:
1. Content Strategy Development:
- Develop and implement content strategies that align with client objectives.
- Create and manage content calendars to guide the content creation process.
2. Creative Briefing and Concept Development:
- Craft clear and compelling creative briefs.
- Lead brainstorming sessions to generate innovative, on-brand concepts.
3. Campaign Planning and Execution:
- Plan and oversee the execution of integrated marketing campaigns.
- Monitor campaign progress to ensure timely and effective delivery.
4. Content Creation and Optimization:
- Collaborate with teams to produce high-quality, optimized content.
- Ensure consistency in tone, style, and branding across all content.
5. Market Research and Audience Insights:
- Conduct market research to inform strategic decisions.
- Leverage audience insights to create relevant and impactful content.
6. Client and Stakeholder Communication:
- Present strategies and creative concepts to clients with clarity and confidence.
- Build and maintain strong client relationships through effective communication.
7. Project Management:
- Manage project timelines to ensure deliverables meet deadlines.
- Coordinate with cross-functional teams for efficient project execution.
9. Innovation and Trends:
- Stay updated on industry trends and best practices.
- Foster creativity within the team and introduce new tools and methods to enhance output.
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