Social Media Executive

3 weeks ago

Gandhinagar, India The Economic Times Full time

About the Company


At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, What shot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level


About the Business Unit


ET is India’s largest and most respected business, markets and personal finance news platform.

We inform and actively engage business leaders, investors and entrepreneurs in driving

economic growth and opportunity. We bring you the latest, in-depth coverage of the economy,

stock markets, business developments and personal finance changes everyday. ET is India’s

No.1 Business News Destination with the highest number of loyal business news readers.


About the Role


The role of the Social Media Executive will primarily be to collaborate and create a social media strategy aimed at increasing engagement on social media, as well as increase web traffic to Economic times website. The role will involve identifying trending stories as well as tracking our own website, and publishing them across social media.


Job Title: Social Media Executive

Location: NOIDA

DOMAIN: Social Media

EXPERIENCE: 0-2 years


Work Responsibilities


Plan, create and implement social media campaigns for news and company events (Award Shows, Forums, etc.)

Live posting on big ticket events such as Elections, Budget, Republic Day, etc.

Publishing across multiple social media platforms including Facebook, Instagram, Twitter, , WhatsApp etc.

Identify insights and social media trends through data analytics

Collaborate with copywriters/stakeholders/reporters

Monitor, engage and grow followership

Monitor brand communication, engagement, web traffic of social media campaigns

Monitor and analyze competitors, assimilate best practices

Innovate upon social media strategies and track performance of initiatives


Skills & Expertise

Good English Grammar is a must

Basic knowledge of Social Media Platforms, and an existing FB profile

Ability to track and analyze data from various social media platforms is a plus

Basic knowledge of design tools like Canva, Photoshop is a plus


Eligibility

Freshers to 2 years of experience can apply

Graduation required [Minimum]

Any specialization/experience in Online Marketing, Social Media Marketing will be preferred

Any experience in handling social media pages will be pr

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