Creative Lead

2 weeks ago

Tirupati, India Sotrue Full time

Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Creative Lead-Strategy and DesignAbout usSotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple, aspirational, and accessible.With a strong presence across D2C, marketplaces, and quick commerce, Sotrue is scaling rapidly — on track to achieve ₹100 Cr ARR by 2026.Our leadership team comprises seasoned professionals from Bain & Co. and KPMG.Role OverviewWe’re looking for a Creative Lead – Strategy & Design to define how Sotrue shows up visually and strategically across all touchpoints.You’ll shape brand identity, craft creative narratives, and align visual storytelling with business, product, and marketing goals — while leading a high-performing design team.Key ResponsibilitiesBrand & Creative StrategyBuild and own the creative strategy across brand, packaging, campaigns, and content.Translate business objectives, product insights, and consumer behavior into strategic creative directions.Develop long-term visual frameworks and content systems that scale across platforms.Ensure cohesive storytelling across D2C, marketplaces, influencers, and quick commerce.Design LeadershipLead and evolve Sotrue’s visual identity across digital, print, retail, and social.Oversee packaging design from concept to execution for new launches.Direct photoshoots, videos, and creative campaigns with a strategy-first approach.Team & CollaborationManage and mentor designers, editors, and 3D visualizers.Partner with marketing, growth, and product teams to turn insights into high-impact creative work.Maintain high aesthetic standards, timelines, and cross-team alignment.Qualifications5+ years in branding, packaging, or creative direction.Strong brand-thinking, visual strategy, and narrative skills.Experience with beauty/lifestyle brands is a major plus.Expertise in design tools (Adobe Suite, Figma, etc.).Excellent communication, leadership, and execution discipline.What You’ll GetOwnership of Sotrue’s creative and brand strategy.Opportunity to build a design-led beauty brand from the ground up.Collaboration with leadership from Bain & Co. / KPMG.High-growth environment with strong creative freedom.Competitive salary and benefits.

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