Sr. Content

2 weeks ago

Bengaluru, India Styleverse lifestyle pvt Ltd Full time

About company

A brief story around the brand – Started in 2012, by Anant Tanted, with a mission of liberating the spirit of adventure and individuality, to present India with Men’s Global Fast Fashion. The decade was not easy, but the vision was strong. Fast forward to 2022, we are a leading, fast paced fashion brand which aims to make your everyday comfortable as well as exceptional. TIGC became a strong team of 200+ passionate fashion enthusiasts, serving the country with Gen Z aspirational trends when it comes to Men’s Western Wear. With a strong commitment towards quality products, durability and affordability, our high-quality fabrics, vivid designs and color patterns allows you to express freely. Our range lets you experiment with style while bringing out your unique fashion. TIGC with its reach could earn some accolades like – A top 5 Brand on Ajio.com, a Top 10 Brand on Myntra, launching its own website -Tigc.in, Launched Women’s Western Wear brand – Freehand and so on. An eye for design, craftsmanship and attention to detailing, Indian Garage Co helps you be comfortable in your own skin.


Location: Bangalore (WFO- Full time)

Job Description: Sr. Manager - Content and Catalogue


Position Overview:

The Senior Content and Catalogue Manager is responsible for overseeing the creation, management, and optimization of product content and catalogues for both online and offline retail marketing channels. This role requires a deep understanding of retail dynamics, content strategy, and catalogue development to ensure seamless integration of product information, high-quality visuals, and brand alignment across platforms. The ideal candidate excels in managing cross-functional teams, ensuring timely delivery, and driving consumer engagement through effective content presentation.


Key Responsibilities:

Content Strategy and Development:

  • Develop and execute content strategies to enhance product visibility and consumer engagement across online and offline platforms.
  • Create compelling and accurate product descriptions, specifications, and marketing copy aligned with brand guidelines.

Catalogue Management:

  • Oversee the end-to-end development of product catalogues for print and digital channels, ensuring accuracy and visual appeal.
  • Collaborate with design and creative teams to ensure catalogues meet brand and marketing objectives.
  • Update and maintain product catalogues regularly to reflect new launches, seasonal updates, and promotions.

Online Marketing Integration:

  • Optimize content for e-commerce platforms, ensuring consistency and adherence to SEO best practices.
  • Manage product listings, images, and content across online marketplaces, websites, and mobile apps.
  • Coordinate with digital marketing teams to align product content with online campaigns.

Offline Marketing Coordination:

  • Develop and manage product content for print materials, including brochures, flyers, and in-store displays.
  • Ensure catalogues and content are tailored for regional and store-specific marketing needs.

Team and Stakeholder Management:

  • Lead a team of content creators, editors, and catalogue specialists to meet project deadlines and quality standards.
  • Collaborate with merchandising, sales, creative, and marketing teams to gather product information and align strategies.

Quality Assurance and Compliance:

  • Ensure all content is accurate, error-free, and compliant with regulatory standards and brand policies.
  • Conduct regular audits of online and offline content to identify and resolve discrepancies.

Performance Analysis:

  • Monitor the performance of product content and catalogues using analytics tools to improve engagement and sales.
  • Generate reports on the effectiveness of content strategies and suggest improvements based on data insights.

Innovation and Trend Awareness:

  • Stay updated on industry trends, consumer behavior, and competitor activities to enhance content strategies.
  • Introduce innovative approaches to catalogue presentation and product storytelling.


Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).
  • Proven 7 -8 years of experience in content and catalogue management, preferably in the retail or e-commerce sector.
  • Strong knowledge of SEO principles, content marketing strategies, and product cataloguing tools.
  • Proficiency in content management systems (CMS) and software such as Adobe InDesign, Photoshop, or similar tools.
  • Excellent writing, editing, and proofreading skills.
  • Strong project management and organizational abilities to handle multiple deadlines.


Preferred Qualifications:

  • Experience with omnichannel retail strategies.
  • Familiarity with analytics tools like Google Analytics and performance tracking platforms.
  • Knowledge of digital marketing techniques, including SEM, PPC, and email marketing.


Key Competencies:

  • Strategic Thinking and Creativity
  • Attention to Detail and Accuracy
  • Strong Communication and Collaboration Skills
  • Data-Driven Decision Making
  • Leadership and Team Management


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