Transformative - Creative Strategist - The Ayurveda Experience - MICA/IIM
6 hours ago
This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region.The ideal candidate will have a strong understanding of digital marketing, consumer engagement, and creative strategy, with a passion for wellness and Ayurveda. You will be responsible for ensuring the brand connects meaningfully with Latin American audiences through data-driven content and retention initiatives.Key Responsibilities- Content & Localization Strategy: Develop and execute content plans tailored to Latin American consumer behaviour, cultural nuances, and wellness trends. Localize brand communication across email, social, and website channels in Spanish and/or Portuguese.- Creative Coordination & Influencer Tie-ups: Act as the creative liaison for the region - working closely with global brand, design, and production teams to develop assets, copy, and campaigns aligned with TAE's brand voice and aesthetics. also plan influencer tie-ups- CRM & Retention Marketing: Own CRM programs (email, SMS, WhatsApp, push notifications) for Latin America. Define customer segmentation, lifecycle journeys, and retention strategies to improve repeat purchases, LTV, and engagement.- Campaign Planning & Execution: Lead end-to-end planning for regional campaigns - from concept and content briefing to execution, QA, and performance reporting.- Analytics & Optimization: Analyze content and CRM performance metrics (open rates, CTR, conversions, retention KPIs) to continuously improve communication effectiveness.- Cross-Functional Collaboration: Work with the global eCommerce, product, performance marketing, and creative teams to align Latin American initiatives with global strategy.- Customer Voice & Brand Advocacy: Act as the brand's voice in the region - understanding customer sentiment, feedback, and evolving preferences to refine messaging and experience.Ideal Candidate Profile:- Experience: 1-3 years of experience in content, CRM, or retention marketing - preferably in D2C, beauty, skincare, or wellness brands.- Marketing Expertise: Strong understanding of content strategy, lifecycle marketing, CRM tools (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud), and retention tactics.- Creative Sensibility: Excellent eye for brand storytelling, visual alignment, and content that resonates with culturally diverse audiences.- Analytical Mindset: Comfortable interpreting marketing data and turning insights into actionable recommendations.- Entrepreneurial Drive: A proactive, self-motivated professional who thrives in dynamic, fast paced environments and can work independently across time zones.- Cultural Understanding: Deep appreciation for Latin American consumer culture, wellness mindset, and digital content preferences.What We Offer:- A key role in shaping The Ayurveda Experience's growth story in Latin America.- Opportunity to lead creative and CRM initiatives for a global Ayurvedic brand.- Exposure to cross-functional collaboration with international marketing teams.- Competitive compensation and performance-based incentives.- A fast-paced, innovative, and growth-oriented environment where ideas thrive. (ref:iimjobs.com)
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