Regional Marketing Manager

2 weeks ago

New Delhi, India Verint Full time

Job Summary


• Work with India sales team to deliver effective marketing programs and demand generation campaigns across the India region that produce a consistent flow of quality sales leads

• Position Verint as the leader in CX, Contact Centre and AI-driven customer engagement platforms across India

• Grow Verint’s market coverage, penetration and reputation across the India region


Key Accountabilities


• Work with India Managing Director to build an effective marketing plan that delivers quality sales leads

• Design and execute closed loop, integrated marketing campaigns with a focus on digital (online, eDM, SEM) marketing across India utilizing the Eloqua/salesforce.com marketing automation platform wherever possible.

• Ensure that a regular flow of MQLs are generated and work with the Sales organization to convert these to SALs and SQLs

• Work with Sales team to identify priority customer target organizations and design marketing programs that enable our ‘land and expand’ strategy in these accounts

• Design, organize and execute field marketing events such as conferences, seminars, webinars in India (both Verint-branded and 3rd party) and assist the wider APAC Marketing Team with any regional events

• Develop and grow the Verint brand across the region through engagement with media and industry analysts and highlight Verint’s position as an industry thought leader

• Produce regular and consistent stream of customer case studies, opinion articles and similar media and sales assets

• Own and manage Verint's contact database in India and develop programs that enable its expansion to support sales growth.

• Engage with Partners across India to develop Verint marketing activities and promotions to their customers

• Grow our web presence and related SEO and social media activities in India

• Manage the marketing budget for the India region

• Generate regular demand generation reports for Sales and Management that highlight campaign outcomes


Total Number of Subordinates


Individual contributor


People Specification

• 5+ years of marketing experience in IT or technology industry (preferably in the B2B technology software sector)

• 2+ years India Marketing Management experience

• Experience with marketing automation (Eloqua), web analytics and content management systems

• Experience with CRM systems, ideally salesforce.com

• Experience with Microsoft Office (Excel, Word, PowerPoint)

• Understands metrics-driven, demand generation marketing

• Excellent organizational, negotiation and influence skills

• Vibrant entrepreneurial ‘can do’ attitude, strong individual performer, effective technical communicator and effective in matrix team organizations


If interested in the above mentioned position, please send in your resumes to neena.menon@verint.com


Thanks

Neena

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