Search Engine Optimization Specialist

2 days ago


New Delhi, India Kayana | Ordering & Payment Solutions Full time

About KayanaKayana is one of the fastest-growing companies, empowering small and medium-sized businesses with cutting-edge technology to compete with larger enterprises in the ordering and payments space. As a disruptive force in the industry, we provide everything from essential point-of-sale systems to advanced solutions like self-service kiosks, enabling brands to scale and succeed.Our mission is simple: to help businesses thrive through innovative technology. With operations across the USA, UK, Europe, Australia, and the Middle East, Kayana is proud to foster an inclusive and dynamic culture. Every employee is supported with a personalized development plan, offering clear and achievable career paths for long-term growth.About YouWe are looking for an experienced SEO Specialist to join our Marketing team and help drive organic growth across global markets. You will be responsible for developing, implementing, and optimizing SEO strategies to increase website visibility, improve keyword rankings, and generate high-quality traffic to our platforms.You’ll work closely with our content, design, and marketing teams in India and Dubai to ensure all initiatives align with our business goals.Key Responsibilities- Develop and execute on-page, off-page, and technical SEO strategies to increase organic visibility and traffic. - Conduct detailed keyword research, competitor analysis, and SEO audits to identify growth opportunities. - Collaborate with content writers to produce SEO-optimized articles, landing pages, and blogs aligned with brand tone and strategy. - Monitor, analyze, and report on SEO performance metrics, including impressions, CTR, traffic, and conversions. - Manage and optimize link-building activities, ensuring compliance with best practices and Google guidelines. - Use tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog to measure effectiveness and identify improvements. - Stay updated on search engine algorithm changes and emerging SEO trends to keep Kayana competitive. - Collaborate with developers to implement technical improvements such as schema markup, site speed, and mobile optimization.What We're Looking For- Bachelor’s degree in Marketing, Communications, or related field. - 3+ years of proven experience in SEO within a fast-growing or SaaS-based environment. - Strong understanding of Google algorithms, content marketing, and analytics tools. - Proficient in SEMrush, Ahrefs, Google Analytics, Search Console, and WordPress/Shopify platforms. - Excellent command of English (written and verbal). - A proactive mindset with strong analytical skills and attention to detail. - Ability to collaborate effectively across global teams and deliver results under tight timelines.Why Join Us?At Kayana, you’ll be part of a fast-growing global company where your contributions will make a direct impact. We offer:- Competitive base salary with uncapped earning potential through commission. - A clear path for career growth and development. - The opportunity to work with innovative technology that is reshaping the payments industry. - A supportive and collaborative environment where your success is celebrated.



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