Performance Marketing Manager

Job Title:Performance Marketing Manager Department:Marketing & Communications Location:Hyderabad – Nanakramguda Company:Ridhira Group Industry:Real Estate | Luxury Living | Hospitality | Wellness Experience:6–10 years (minimum 3–5 years in real estate digital marketing)About Ridhira Group: Ridhira Group is a diversified organization with a strong presence inreal estate, wellness, and luxury lifestyle developments . With projects spanning premium residences, wellness retreats, and branded experiences, Ridhira focuses on delivering aspirational spaces that redefine modern living. The Group emphasizes innovation, sustainability, and digital excellence to engage a discerning clientele.Role Overview: ThePerformance Marketing Managerwill lead alldigital marketing and lead generation initiativesacross Ridhira’s real estate projects, retreats, and lifestyle verticals. The role demands a results-oriented professional with expertise inROI-driven digital campaigns , audience targeting, and conversion optimization. The candidate should have a deep understanding ofreal estate consumer behavior , especially in the premium and aspirational segments.Key Responsibilities: 1. Strategic Planning & Execution Develop and implementintegrated performance marketing strategiesto drive qualified leads, brand visibility, and conversions for Ridhira’s projects. Createtargeted campaignsbased on audience personas — including HNIs, investors, NRI buyers, and corporate professionals. Manage digital budgets efficiently to ensure maximum ROI across platforms. Coordinate with leadership to align marketing goals withsales and brand strategy . 2. Campaign Management Plan, execute, and optimize campaigns onGoogle Ads, Meta Ads, LinkedIn, YouTube , andreal estate portals(99acres, Magicbricks, Housing.com). Utilizeretargeting and automation workflowsto re-engage prospects and nurture leads. Overseeend-to-end funnel management , from lead generation to CRM integration and sales feedback loops. Collaborate with internal creative teams and external agencies for ad creative development, ensuring alignment with theRidhira brand voice . 3. Analytics, Insights & Reporting Monitor campaign performance across all digital platforms usingGoogle Analytics 4, Tag Manager, CRM dashboards , and BI tools. Track KPIs likeCPL, CTR, CAC, ROAS , andlead-to-site-visit conversionto assess performance. Generate comprehensive reports with insights, trends, and actionable recommendations for management. Continuously optimize campaigns based on data analytics and consumer behavior insights. 4. Collaboration & Stakeholder Management Work closely withSales, CRM, and Project Teamsto ensure lead quality and marketing alignment. Coordinate with theBrand and Creative divisionsto produce visually strong, high-conversion ad creatives. Partner with technology and digital vendors for analytics, automation, and media performance enhancement. Support thelaunch of new projects and campaignswith performance-based digital strategies. 5. Technology & Tools Expert in using: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager Google Analytics 4, Tag Manager, Search Console LeadSquared / HubSpot / Salesforcefor lead and CRM tracking Excel / Power BI / Data Studiofor analytics and reporting Familiarity withSEO, automation tools, and landing page optimizationbest practices.Key Skills & Competencies: Proven success inreal estate digital lead generation and campaign management. Strong understanding ofdigital sales funnelsand customer conversion pathways. Analytical mindset withROI-focused decision-making. Excellent collaboration and communication skills. Ability to manage multiple campaigns and large ad budgets effectively. Up-to-date knowledge ofdigital marketing trends, AI tools, and automation.Educational Qualification: Bachelor’s or Master’s Degree inMarketing, Digital Media, or Business Administration. Certifications inGoogle Ads / Meta Blueprint / Analytics / HubSpotpreferred.Key Performance Indicators (KPIs): Monthly qualified lead generation targets Lead-to-site-visit and site-visit-to-sale conversion ratios Cost per qualified lead (CPL) Digital ROI and ROAS metrics Brand visibility and digital engagement growthWhy Join Ridhira Group: Be part of avisionary organizationredefining luxury living, hospitality, and wellness experiences. Opportunity to work acrosspremium lifestyle and real estate projects . Dynamic and innovation-driven environment with growth-oriented culture. Exposure tocross-functional marketing initiativesacross real estate, hospitality, and wellness domains.#PerformanceMarketing #DigitalMarketing #RealEstateMarketing #LeadGeneration #LuxuryLiving #RidhiraGroup #MarketingManager #GoogleAds #MetaAds #MarketingJobsHyderabad #LifestyleMarketing #BrandGrowthApply Now: Email:anusha@ridhira.com WhatsApp CV:+91 7386688223