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Adobe Target Developer

4 months ago

Bengaluru, India iQuanti Full time

Role 1 - Sr. Adobe Target Developer

ROLE:

The Senior Adobe Target Developer is tasked with deploying, managing, and optimizing Adobe Target to enhance all product brand experiences across the organization. This role requires a high level of technical expertise in Adobe Target, Adobe Launch and Adobe Analytics, along with experience in crafting personalized, data-driven campaigns and solutions.


RESPONSIBILITIES:

Strategy:

  • Craft a vision for personalization and testing strategies that align with organizational goals and maximize the potential of Adobe Target.
  • Evaluate current digital marketing strategies and identify opportunities for enhancement through Adobe Target’s capabilities.
  • Work alongside the marketing team to integrate personalization strategies into broader campaigns, ensuring a consistent and engaging brand message.
  • Operational:
  • Build and manage a robust Adobe Target environment, ensuring stability, scalability, and responsiveness to the evolving needs of the business.
  • Create and oversee the creation and implementation of detailed personalization and optimization plans across various digital assets.
  • Ensure seamless integration of Adobe Target with other systems, such as CMS, CRM, and eCommerce platforms, for a unified marketing approach.
  • Execute complex Adobe Target activities, including audience segmentation, targeting, and trigger-based personalization tactics.


Problem Solving:

  • Conduct detailed analyses of campaign performances, using Adobe Target’s testing results to inform and refine marketing strategies.
  • Regularly audit and optimize Adobe Target implementations for enhanced performance and better user experiences.
  • Create and maintain a knowledge base of best practices and lessons learned from past campaigns and technical challenges.


Communication:

  • Serve as the technical Adobe Target expert within cross-functional teams, offering guidance and insight into the capabilities and advantages of the platform.
  • Translate technical concepts and campaign results into actionable insights for marketing teams and senior management.
  • Lead training sessions for the marketing and development teams on Adobe Target features, updates, and best practices.


DESIRED EXPERIENCE:

  • Minimum of 2 - 4 years of experience with a strong emphasis on Adobe Target development in a high-traffic, enterprise-level environment.
  • Demonstrated expertise in successfully deploying Adobe Target to power complex product brand experiences, having worked with diverse teams and stakeholders.
  • Proven ability in configuring, administering, and operating Adobe Target to create and execute multi-channel campaigns, including web, email, and mobile.
  • Comprehensive experience in debugging, troubleshooting, and resolving Adobe Target configuration and integration issues in real-time, minimizing disruption to live environments.
  • Experience partnering with analytics teams to align Adobe Target data with broader analytics initiatives, ensuring consistency and accuracy in measurement across customized site experiences.
  • Proven track record of diagnosing and troubleshooting technical issues related to custom site experiences and achieving resolution that aligns with business objectives.
  • Familiarity with conducting rigorous A/B and multivariate testing, understanding the nuances of testing methodologies, and interpreting results to guide marketing decisions.
  • A history of working closely with design and UX teams to implement personalized user experiences based on data-driven insights.
  • Involvement in the full project lifecycle, from conception through to development, deployment, and post-launch optimization and analysis.
  • Prior experience in mentoring junior developers and leading by example in both technical expertise and project management.
  • Demonstrated ability to write clear, maintainable code and documentation for Adobe Target implementations and to communicate complex technical issues to non-technical stakeholders.


Role 2 - Lead Developer

ROLE:

The Adobe Target and Adobe Analytics Lead Developer is a technical expert role responsible for leading the development and implementation of Adobe Analytics and Adobe Target solutions. This role involves deep technical knowledge and the ability to architect, design, and customize Adobe solutions to fit business needs and objectives. The Lead Developer will ensure the robust and scalable deployment of Adobe's marketing tools to enhance data-driven decision-making and personalized user experiences.

RESPONSIBILITIES:

Strategy:

  • Define the strategic direction for the development and integration of Adobe Target and Adobe Analytics within the organization’s technical stack and marketing initiatives.
  • Collaborate with the digital marketing and IT teams to enhance online consumer experiences through targeted content and data analytics.
  • Spearhead the strategic employment of Adobe Target for content optimization, aligning with user behaviour insights derived from Adobe Analytics.
  • Devise and refine analytics-driven strategies to personalize user experience and improve key performance indicators.

Operational:

  • Lead the end-to-end development and implementation process for Adobe Target and Analytics initiatives, ensuring a seamless project lifecycle from conception to execution.
  • Execute high-quality A/B testing, leveraging Adobe Target and Analytics to inform and validate content optimization strategies.
  • Utilize deep expertise in database technologies (like Redshift and Snowflake) to structure data analysis that complements Adobe Target and Analytics initiatives.
  • Apply advanced reporting tools (such as Power BI, Tableau, SAS, Cision, Nielsen) to visualize test results and inform business decisions.
  • Develop custom scripts and leverage programming languages (Python, JavaScript, R, SQL) to extend the functionality of Adobe Target and Analytics.
  • Drive the technical aspects of Adobe Launch implementations to streamline tag management and data collection processes.

Problem Solving:

  • Diagnose and resolve complex issues within Adobe Target and Adobe Analytics environments, providing scalable and efficient solutions.
  • Continuously assess and mitigate risks associated with the technical aspects of Adobe Target and Analytics integrations and customizations.
  • Use advanced data analysis techniques to interpret complex test results, transforming them into meaningful business insights and actions.
  • Tackle technical challenges associated with Adobe Target and Analytics integration, providing robust solutions to maintain operational excellence.
  • Communication:
  • Liaise between cross-functional teams, stakeholders, and technical staff to ensure clear communication of project objectives, timelines, and status.
  • Create and maintain documentation for Adobe Target and Analytics implementations, sharing knowledge across teams and stakeholders.


DESIRED EXPERIENCE:

  • A minimum of 5+ years of professional experience in a development role with a strong focus on Adobe Experience Cloud, particularly Adobe Target and Adobe Analytics.
  • Proven track record of developing solutions within the Adobe Experience Cloud ecosystem, with hands-on expertise in tools such as Adobe Launch for effective tag management.
  • Use advanced data analysis techniques to interpret complex test results, transforming them into meaningful business insights and actions.
  • Tackle technical challenges associated with Adobe Target, Adobe Launch, and Analytics integration, providing robust solutions to maintain operational excellence.