SEO & SEM Expert

2 weeks ago


New Delhi, India Zantera Full time

About UsZantera is a performance-driven marketing consultancy helping global brands scale through digital excellence, data-led strategy, and growth marketing innovation.We’re now looking for a passionate SEO & SEM Specialist to join our on-site team — someone who can manage end-to-end website optimization, local SEO visibility, and measurable lead-driven campaigns.Key ResponsibilitiesWordPress Upkeep & Security- Manage regular core, theme, and plugin updates. - Maintain daily automated backups and uptime monitoring. - Conduct malware scans, database optimization, and cache cleanup. - Apply minor UI or layout fixes (within existing templates). - Audit broken links, deprecated plugins, and security alerts monthly.Technical & On-Page SEO- Page-speed optimization (WebP compression, JS/CSS minification). - Configure and maintain sitemap / robots.txt. - Optimize meta titles & descriptions across all live pages. - Implement keyword-based H1–H3 structuring and internal link mapping. - Deploy schema markup (restaurant/menu/review) and validate via Google Rich Results Test. - Perform ongoing Core Web Vitals & indexing health checks.Link Building & Citations- Conduct monthly outreach to local blogs / food portals for backlinks. - Manage directory submissions (Restaurantji, OpenTable if applicable). - Optimize anchor text and monitor backlink quality. - Analyze competitor backlink profiles and refine strategy quarterly.Reporting & Account Management- Deliver monthly analytics & KPI reports (GA4 + GSC + GBP). - Present keyword ranking & traffic trend visualizations. - Join 30-minute client review calls to discuss progress & next actions. - Maintain a shared Google Sheet tracker / dashboard for all tasks.Desired Candidate Profile- 2 - 3 years’ hands-on experience in SEO & SEM (agency or brand side). - Strong knowledge of WordPress, GA4, GSC, GBP, and schema markup. - Familiar with paid search fundamentals (Google Ads / Meta Ads basics). - Analytical mindset — comfortable interpreting ranking / traffic data. - Basic design sense for web visuals and on-page UI alignment. - Excellent communication skills and detail-oriented work ethic.What We Offer- Work with premium brands in F&B, retail, Marketing, Ecommerce segments. - Collaborative on-site culture with direct mentorship from senior marketers. - Opportunity to lead SEO & SEM strategy across multi-channel campaigns. - Competitive salary, growth opportunities, and performance-based incentives.To Apply:Send your CV + portfolio of SEO case studies / WordPress sites to contact@zantera.io with the subject line "Application – SEO & SEM Specialist"


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