Cleartrip - Manager - copywriting & product marketing
2 weeks ago
Position: Manager Brand Marketing.
- Experience: 6+ years in copywriting (digital).
- Proven experience in product marketing is a plus.
- Location: Bangalore.
Company: Cleartrip (Flipkart Group).
About Cleartrip:
Launched in July 2006, Cleartrip Pvt Ltd, a Flipkart Company, has emerged as India's fastest growing online travel technology company. In April 2021, Flipkart acquired 100% of Cleartrip's shareholding. Cleartrip recently emerged as the no. 2 OTA player as per recent study by VIDEC.
With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions.
Combining intuitive products with a customer-centric approach and a wide selection of flights, hotels and buses, Cleartrip brings a unique selling point to the market, offering its customers convenience, choice, and competitive prices.
Role Overview:
- We are looking for an experienced brand marketing manager (with core competency in brand copywriting / product copywriting / UX writing) to support us in launching and positioning Cleartrip's products in the market.
- Reporting into the Head Of Platform, you will be working cross-functionally to ensure alignment and delivering business results.
- This role demands high accountability, a self-motivated attitude, and a proactive approach to achieving goals.
Key Responsibilities:
- Market Analysis & Insights: Conduct in-depth market research to identify trends, competitor strategies, and customer needs.
- Use insights to define and refine Cleartrip's product positioning.
- Messaging & Positioning: Craft clear, compelling, and differentiated messaging that resonates with customers.
- Collaborate with UX designers and product managers to create impactful UX copy that enhances user experience across the app, website, and other touchpoints.
- Go-to-Market Strategy: Support and execute go-to-market strategies for new product launches and features.
- Collaborate with product, platform and brand teams to ensure alignment across functions.
- Customer Lifecycle Management: Develop strategies to nurture and retain customers, driving lifetime value.
- Monitor product usage and engagement, providing feedback to the product team for improvements.
The Ideal Candidate Has:
- Hands-on experience in UX copywriting, with a strong understanding of how copy influences user experience and product usability.
- Proven experience in product marketing preferably in travel, e-commerce, or tech industries.
- Customer first thinking with a strong understanding of customer segmentation and behaviour.
- Strong sense of ownership and accountability with a track record of independently driving projects to success.
- Self-motivated and proactive, with the ability to thrive in a fast-paced, dynamic environment.
- Exceptional written and verbal communication skills.
- Creative problem-solver with a growth mindset.
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