AGM Outreach

Key Responsibilities:

Strategic Outreach Planning:

• Develop and execute a robust outreach strategy targeting key schools, students, and counselors across diverse markets.

• Work closely with the academic departments to create engagement programs that highlight the offerings and distinguish its academic excellence.

• Design outreach plans that focus on adding value to schools through partnerships, academic

initiatives, and holistic interventions.

Relationship Building with School Leadership:

• Build and nurture strong relationships with school principals, administrators, and academic leadership to create sustainable partnerships.

• Facilitate collaborations between the university and schools to co-create programs, workshops, and seminars that address both academic and extracurricular needs.

• Serve as a trusted advisor to school leadership, providing insights into the latest trends in higher education, skill development, and career pathways.

Enhancing Academic Holistic Engagement:

• Develop academic workshops, guest lectures, and mentorship programs that provide value to students and educators alike, fostering a deeper connection to the university’s offerings.

• Partner with schools to offer holistic interventions, such as leadership development programs, mental health awareness, and career guidance, positioning the university as a key contributor to student growth.

• Introduce initiatives such as collaborative research projects, interdisciplinary talks, and skills-based learning programs to showcase the university’s strengths in innovation and thought leadership.

Event Coordination and School Visits:

• Plan and execute on-campus and off-campus events such as career days, open houses, and workshops to engage students, parents, and school staff.

• Regularly visit schools to conduct presentations, workshops, and counseling sessions that align with the academic needs and interests of the students.

• Collaborate with faculty and experts to offer specialized programs such as subject-specific seminars and STEM or arts-focused events.

Counselor and Educator Engagement:

• Build close relationships with school counselors and educators, offering support, resources, and tools to help them guide students in making informed decisions about higher education.

• Conduct training sessions and knowledge-sharing platforms for counselors to keep them informed about new programs, scholarships, and opportunities at the university.

• Facilitate open communication channels with educators, seeking their feedback and ideas to

continuously enhance the outreach approach.

Data-Driven Engagement and Insights:

• Use data and insights from outreach activities to assess the effectiveness of engagement strategies and relationships with schools.

• Collect feedback from school leaders and counselors to continuously refine outreach programs, ensuring relevance and alignment with their educational goals.

• Maintain detailed records of interactions with schools, tracking engagement metrics and ensuring timely follow-up for ongoing relationship building.

Student & Parent Engagement:

• Develop initiatives that foster direct connections with both students and their parents, offering

personalized support through their university selection process.

• Organize mentorship programs, psychometric tests, and career guidance workshops to help

students navigate their academic and career choices.

• Leverage social media, email campaigns, and in-person interactions to create a consistent

dialogue with prospective students and parents, emphasizing the university’s commitment to their success.

Marketing and Content Collaboration:

• Work with the marketing team to ensure outreach programs are well-promoted and have strong digital and offline presence.

• Develop and refine outreach materials, including presentations, brochures, and online content,

ensuring they resonate with school leaders, students, and parents alike.

• Ensure all communications reflect the university’s values, academic strengths, and unique

opportunities for student development.

Qualifications & Experience:

• Bachelor’s degree in education, marketing, communications, or a related field (Master’s preferred).

• 5+ years of experience in education outreach, relationship management, or student recruitment.

• Strong ability to build and maintain long-term partnerships with school leaders and educators.

• Experience in planning and executing academic engagement programs and events.

• Knowledge of the education landscape and an understanding of emerging trends in higher education and student recruitment.

Key Competencies:

• Excellent communication, negotiation, and relationship-building skills.

• Strategic thinking and the ability to align outreach efforts with broader university goals.

• Ability to collaborate effectively with both internal academic teams and external school leadership.

• Passion for student development, education innovation, and providing value to both schools and students.

This role involves regular travel to schools and educational institutions, as well as the flexibility to attend events outside of standard office hours. The University Outreach Manager will play a pivotal role in deepening the university’s connections with schools, enhancing academic engagement, and driving student recruitment through strong, value-added relationships.