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Assistant Manager Marketing

4 months ago

Mumbai, Maharashtra, India BASF SE Full time

Objectives of the Position

  • To Drive the market development for SA Sub region - – innovation concepts, Brand Oriented Solution selling, Product mix and market information
  • Maximise profitability through price and product mix
  • Market and data intelligence analysis to drive business growth
  • Work closely with the regional product managers and Mkt Development Team to generate adequate support in terms of prices, new launches, specific product studies

Main Tasks

  • Market research: Analyzing current and potential markets to identify market size, growth potential, and customer segments
  • Developing and implementing new business plans for target market segments
  • Managing sales and gross margin profitability for assigned
  • Identifying key direct and indirect cost drivers and their impact on business profitability
  • Implementing existing marketing and sales strategies and identifying opportunities
  • Identifying innovation, BOSS with existing and new customers Developing, implementing, and managing the organization's advertising strategy
  • Work closely with the Local ATTS, regional Product managers, regional market development team for concept development, price support and product studies required
  • Work with the regional CIDS team to understand the consumers and drive the innovation/focus products concepts in line to connect with the customers
  • Digitalisation projects

Minimum Education and Qualification Required for the Position

  • Education: Bachelor of science or engineering
  • Working Experience (min required exp.): 6-8years
  • Proficiency in PPT, excel and power BI
  • Understanding on Mintel, Euromonitor
  • Technical & Professional Knowledge: Knoweldge of personal care ingredients and basic knowledge of formulation will be necessay. Should be a competent communicator and should create a positive impact.