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e-Business Analyst – Search

4 months ago

Bengaluru, Karnataka, India Thermo Fisher Scientific Full time

Job Description

How will you make an impact?

We are looking for a passionate data analyst to join our dynamic Global Search Team in the Biosciences Division (BID), nested under the Life Sciences Group. This position will be located in Bangalore, India, and directly report to the Search Analyst Team Lead. Along with other analysts on the team, this role supports data-driven channel decisions with analysis, reporting, forecasts, and actionable recommendations.

The Data Analyst will work closely with the US-based Search Managers and be responsible for creating and maintaining custom dashboards to uncover optimization opportunities in support of the global Search efforts on behalf of BID. Additionally, this role will play a major role in the ongoing SEM budgeting and forecasting process (annual budgets exceed $15MM).

This is an opportunity to track & report on high-investment global advertising campaigns and achieve results in a collaborative and high-performing digital marketing team using industry-leading platforms

To be successful in this role, the candidate must be detail-oriented, proactive, analytical, deadline-driven and comfortable working in a highly matrix environment in a global organization.

The ideal candidate has experience in building and automating reports and visualizing data in tools like Adobe Analytics or Power BI. Hands-on and enterprise-level expertise in digital channels like SEO or SEM is preferred.

What will you do?

  • Collaborate with team members to measure and report on Search initiatives implemented by the Global Search team
  • Handle and integrate large volumes of data from various sources and provide actionable insights
  • Track SEM spend and support SEM budget recommendations by delivering relevant data points to the SEM Managers
  • Collaborate closely with the Search Managers to create custom channel-specific dashboards that support gaining insight, uncovering optimization opportunities and making data-driven recommendations
  • Find a better way every day, leverage automation and focus on solutions that scale
  • Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from the team lead
  • Provide project status updates to the supervisor and stakeholders to set expectations on timelines, accomplishments, and ask open questions and identify any risks
  • Stay informed with digital marketing industry best practices, trends and technologies
  • Share case studies and learnings and contribute new ideas to the Search data think tank
  • Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management tools
  • Be available during off-hours to participate in meetings with team members based in the United States

How will you get here?

Education

  • Bachelor's Degree required

Experience

Required

  • 3+ years of experience in B2B customer-driven digital marketing or eCommerce
  • Advanced experience with analytics tools (e.g. Adobe Analytics, Google Analytics)
  • Experience with data visualization tools (e.g. Power BI, Tableau)
  • Experience in budget forecasting for digital marketing channels for large annual budgets (>$15MM)
  • Strong Excel skills for bulk operations and process improvements

Preferred

  • 2+ years of hands-on experience with Power BI; familiarity with DAX functions is preferred
  • Experience with data warehouse or data hub solutions (e.g. Big Query, Funnel)
  • Experience with SQL
  • Form understanding of paid search (SEM) and organic Search (SEO) and knowledge of respective channel systems (e.g., Google Ads, Bing Ads, Google Search Console, SEMRush, Moz, Search Ads 360, Adobe Ad Cloud, STAT)
  • Experience with backlog management tools (e.g., Workfront, Jira)

Knowledge, Skills, Abilities

  • Excellent communication skills and ability to present to business partners regularly
  • Ability to work both independently and in a team environment
  • Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
  • Translate data and dashboards to insights
  • Strong time management, organizational, planning and prioritization skills
  • Standout colleague with a positive demeanor who is eager to learn
  • Attention to detail
  • Experience in agile methodology within a marketing organization is a plus