Product Manager, Infection Control

Main responsibilities:

• Develop and execute marketing campaigns (digital, offline, and events) to build awareness and generate demand
• Organize product demonstrations, workshops, and participation in industry conferences/exhibitions
• Create Marketing collateral and presentations
• Analyze customer needs, current market trends, and market potential
• Assess current competitor offerings and seek opportunities for differentiation
• Analyze project funnel and submit accurate forecast for production
• Demo stock management
• New product launch & coordination for regulatory requirements
• Product training to Sales and Marketing team internally and end users (externally)
• Reporting - Regular reporting to update about the activities & progress

Market Development:

• Plan, Co-ordinate and execute Marketing programs to create pull in the market for entire range of IC product portfolio.
• Responsible for launch of new product / product Line.
• Responsibility for conducting and executing Symposium/ Marketing program / CME / Conference right from initiation to execution in consultation with the sales / Head - Marketing.
• Identify and work closely with key architects, construction companies and project consultants for business development.
• Provide product technical information to Bio-Medicals / CSSD Managers -Technicians / IC Nursing Heads/ Consultants by discussing/detailing the feature benefits and precision execution of routine tasks.
• Creating Marketing tools/Collaterals as and when required.

Training Support

• Responsible for Training for IC product line.
• Initiate/Conduct/Facilitate internal product and technical training for sales and other team members/distributors to meet objectives.
• Conducting operational training to end user, follow-up trainings and troubleshooting
• Co-ordinate with other Product Managers for operational training to end user during the project completion / final handover.

Sales Support

• Support the sales team with product knowledge, training, and strategic selling tools
• Identify cross-selling and upselling opportunities with consumables and equipment bundles
• Attend or at times drive product related technical discussions for projects, tender and flow business
• Hand hold and develop new sales rep’s on priority to ensure that they are confident in promoting the product to the customers.
• To closely work with Sales team to introduce and promote to Consultants / Architects / Surgeons / Technicians / Purchase authorities during all pre and post sales activities.
• Provide cost support and attend commercial negotiations along with the sales team as and when required.
• Build and maintain strong relationships with KOLs (Key Opinion Leaders) in infection control, hospital administration.

Other

• Track sales and organize stocks
• Maintain & Analyze sales data and take corrective actions to address areas of concern in consultation with the Head - Marketing.
• Handling complaint related to products from customers on Equipment’s and co-ordinate with appropriate person for feedback and resolution.
• Other duties as assigned by seniors/management to support team.
• Customer Visits on regular basis individually and with sales colleagues
• Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications
• Stay updated with evolving regulatory requirements and industry guidelines

Qualifications & Skills

Education:

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy.
• MBA/PGDM in Marketing or Healthcare Management (preferred).

Experience:

• 5–8 years of experience in medical equipments, devices, consumables preferably in infection control industry.
• Proven track record in managing technical products and consumables.

Skills:

• Strong understanding of infection control practices and healthcare workflows.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work cross-functionally with R&D, operations, and sales teams.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.

Key Attributes:

• Strategic thinker with a customer-centric mindset.
• Ability to simplify complex technical concepts into clear marketing messages.
• Innovative, proactive, and result driven.
• Strong team player with leadership potential.