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Opening for Digital Marketing

3 months ago

Mumbai, Maharashtra, India Digi Interface Full time

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Design and implement Social Media strategies along with creatives and content
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Provide creative ideas for content marketing and update website
  • Expert with planning and implementing paid campaigns with Facebook Ad Manager, Google AdWords/PPC, Google Shopping, etc.
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies uptodate
  • Maintain partnerships with media agencies and vendors

Skills And Qualifications:

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills