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Head - Marketing - Banking Industry

3 months ago

Mumbai, Maharashtra, India Dream Jobs Staffing Solution Pvt. Ltd Full time
We are specifically looking for people from FMCG Industry who want to switch into Banking Industry

Job Title:
Marketing Head

Location:
Mumbai, Design and

Implement Marketing Strategies:
Develop comprehensive marketing strategies for multiple brands and channels, aligning with the company's overall objectives and market trends.

Brand Transformation Campaigns:
Lead the conceptualization and execution of marketing campaigns aimed at redefining the brand identity and positioning.

Budget Management:

Take ownership of the marketing budget and expenditures at theGroup Level, ensuring optimal allocation of resources for maximum ROI.


Collaboration with Agencies:

Formulate, direct, and coordinate marketing activities in collaboration with advertising agencies to ensure alignment with brand objectives and target audience.


Media Selection:

Strategically select appropriate media channels for advertising new product launches, leveraging a mix of traditional and digital platforms to maximize reach and impact.


Brand Communication Mix:

Manage the brand communication mix and oversee both Above-the-Line (ATL) and Below-the-Line (BTL) promotional activities to effectively engage with the target audience.


Multichannel Marketing:

Develop and implement marketing strategies across various channels including General Trade (GT), Retail, B2B, and E-commerce, leveraging new media and social media platforms for enhanced brand visibility and engagement.


  • E-commerce Initiatives: Drive the e-commerce business for the mentioned brands through innovative digital and social media initiatives, enhancing online presence and driving sales growth.

Product Strategy Management:

Efficiently manage brand communication and product strategy, continuously monitoring market trends and consumer preferences to stay ahead of the competition.


Media Initiatives:

Lead the development and execution of offline and online media initiatives across Television, Print, Radio, Outdoor, and Digital platforms, maximizing brand visibility and engagement.


Promotional Events:
Organize promotional events within allocated budgets to drive brand awareness, customer acquisition, and sales growth.

Market Analysis and Strategy Development:

Conduct thorough competition analysis, analyze sub-brand-wise marketing spend, assess the scope of launching new products, and design pricing strategies to maintain a competitive edge in the market.

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