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GradRight - Search Engine Optimization Manager

3 months ago

Gurgaon, Haryana, India Gradright Edtech Private Limited Full time
SEO Manager.

About us:

  • GradRight is an Edfintech startup focused on global higher education.
  • We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost.
  • We aim to assist students in discovering their bestfit universities and funding plans.
  • Our flagship product FundRight is the world's first student loan bidding platform.
  • GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK.
  • Since September 2020, we have received over US$900 million in loan requests and successfully secured over US$150 million in loan approvals for more than 3000 students.
  • Our recently launched product SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment.
  • The product rests on the three pillars of data science, transparency, and ethics to match students to their bestfit universities and programs.
  • GradRight's core team possesses extensive domestic and international experience in the launch and scaleup of premier higher education institutions.
  • We are firm believers in the transformative power of education.
  • The team culture balances hard work with play and thrives on team members fuelling each other's learning and growth.

Core Responsibilities:

  • Develop and Implement SEO Strategies: Create, execute, and optimize comprehensive SEO strategies to increase organic search visibility, traffic, and conversions.
  • Keyword Research and Analysis: Conduct thorough keyword research and analysis to identify highimpact keywords and search trends relevant to our industry.
  • On-

Page Optimization:

Optimize website content, meta tags, headings, and URLs to ensure they are search engine friendly and aligned with targeted keywords.


  • Technical

SEO:
Identify and address technical SEO issues such as site speed, mobile-friendliness, crawl errors, and indexation problems.

  • Content Strategy: Collaborate with the content team to develop and optimize content that is both userfriendly and search engine friendly, ensuring highquality and relevant content is published regularly.
  • Link Building: Develop and execute effective linkbuilding strategies to increase the website's authority and improve search engine rankings.
  • Performance Tracking and Reporting: Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, and SEO software.
  • Provide regular reports and insights to the team.
  • Competitor Analysis: Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the SEO landscape.
  • Industry Trends: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure continuous improvement and adaptation of SEO strategies.
  • Collaborate with Cross-

Functional Teams:

Work closely with web developers, designers, and content creators to ensure SEO best practices are integrated into all aspects of the website.


Qualifications:

  • Degree in marketing, communications, public relations, or a related field.
  • 46 years of proven experience as an SEO Manager or similar role, with a track record of successful SEO campaigns.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, etc.
  • Excellent analytical skills and the ability to interpret and present data effectively.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Exceptional written and verbal communication skills.
  • Basic knowledge of HTML, CSS, and JavaScript is a plus.
  • Experience with content management systems (CMS) like WordPress is We believe in paying right and higher than the standard.
  • Specifics of the compensation package are customdesigned to value the entrepreneurial rigor and energy you bring to the team.
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