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Brand & Product Manager - Specialties and B2B

3 months ago

Mumbai, Maharashtra, India BP Energy Full time

Entity:

Customers & Products


Job Family Group:

Marketing Group


Job Description:

Let me tell you about the role

B2B and Automotive specialties products (Drivelines including ATFs, Greases, Coolants and DEF) in commercial vehicles is as a key growth driver to unlock incremental volumes and GM for Castrol.

This role will be responsible to:

  • Identify portfolio gaps in existing portfolio for Specialities and B2B(including engine oils)
  • Work with supply chain and on sourcing opportunities
  • Collaborate with B2B team on sizing and leading relevant product opportunities
  • Recommend pricing strategy for B2C
  • Develop BTL marketing communication in alignment with global and country product manager
  • Develop ATL digital communication and lead generation for B2B
  • Track execution with sales to deliver aligned business goals

What you will deliver

Responsible for the specialties portfolio P&L, supporting B2B product portfolio gap fulfillment and lead generation. Identifies opportunities to deliver incremental gross margin growth through cost reduction and/or volume growth opportunities while handling monthly and quarterly reviews to ensure delivery of Financial metrics versus plan.

  • Handling the Product portfolio to deliver near and long term GM growth targets consistent with global space/brand/channel strategies
  • Implement the product category framework and follow the product portfolio management rules to simplify and handle the range
  • Actively administer product life cycles to ensure a strategic and profitable portfolio, Handling the additions and deletions to the portfolio to simplify and evolve the range to maintain differentiation and ensure clear category product growth and exit strategies within
  • the rules of the game framework
  • Handle the Streamline/Fusion/ODIMS systems for the market for the Specialties and B2B product portfolio
  • Maintain Product Data Sheets
  • Interacting, co-coordinating & supporting the global product management team for Specialties and country teams for B2B by giving inputs for offer development, especially in the early stage on ODIMS
  • Leads development of engagement programs with consumers and customers for Specialities including planning for activations and gaining alignment with activation manager
  • Spearhead digital lead generation activities for B2B working closely with B2B channel activation manager to synchronize ATL and BTL activations.
  • Ensure effective tracking, measurement and usage of marketing budgets. The incumbent will be responsible for devising programs, budgeting spends, supervising spends and utilization as well as be responsible for the return on investment delivery of the same.
  • Handling and leading the LBM business process cycle (24 months) for the portfolio covering volume forecasting, assumptions, marketing input calendar
  • Competitive analysis and market development. Supervising sales performance and take actions for aligning performance to meet company objectives
  • Accountable for Price positioning in line with Global pricing strategy working closely with Pricing Team.

What you will need to be successful (experience and qualifications)

Expected candidate Profile:

Educational background

  • University degree in B.Tech./Marketing or related discipline
  • MBA or equivalent post graduate degree desirable

Experience

  • Minimum 6 years of experience in Sales & Marketing
  • Extensive Product management experience in a related or allied category
  • Fundamental understanding of digital marketing with keen interest in B2B lead generation
  • Experience of working in complex and challenging global organisations / complex stakeholder management
  • Ability to optimally build enduring and positive relationships with senior level leaders from a broad range of business teams
  • Strong communication and presentation abilities

Key Competencies:

  • Ability to successfully manage multiple projects on time and on budget.
  • Excellent team player with good interpersonal skills.
  • Strategic thinker with a bias for action and strong operational skills
  • Strong communication and presentation abilities – Verbal and written
  • Strong analytical abilities
  • Customer Orientation: Shapes the customer's business plan. Builds alignment with the customer around business plan priorities and direction.
  • Influencing skills : Ability to powerfully persuade all stakeholders, align & empower team to work on common objectives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Travel Requirement

Up to 25% travel should be expected with this role


Relocation Assistance:

This role is eligible for relocation within country


Remote Type:

This position is not available for remote working


Skills:

Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.