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Executive- CRM

3 months ago

Mumbai, Maharashtra, India Tata CLiQ Full time
Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury.

It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.


At CLiQ:

  • We obsess over customer delight.
  • We are out there to find an alternate way of doing ecommerce.
  • We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
  • We believe in Uncomfortable Transparency.
  • We will always be respectful, empathetic, and caring about the wellbeing of our teams.
- we encourage experiments and creativity in Technology.

  • We develop and use technology to enhance daytoday life and have a positive impact on customers.
  • We encourage experiments and creativity in Technology.


We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging.

We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all"

Campaign & Business Planning

  • Responsible for Campaign planning at the channel & category level
  • Creating a Monthly Marketing Calendar for CRM by sale/topical events & brand level.
  • Managing budgets for the channel (channel level spend/coupon/SaaS Cost) and Revenue Forecasting basis that
  • Coordinating with key functions like Category, Content & Creative team within the organization
  • Drive initiatives to acquire new & repeat customers
  • Categorywise sales analytics to identify trends & business insights
  • Weekly/Monthly reporting to Internal Teams.

Basic Qualifications -

  • MBA preferable
  • 2. Ecommerce experience in CRM/Retention Marketing for minimum of 1 years
  • 3. Ability to use data and metrics to make and support decisions
  • 4. Demonstrate organizational skills, flexibility, and ability to produce results in a fastpaced environment
  • 5. Strong bias for action and ability to prioritize with stakeholders
  • 6. Understanding and passion for ecommerce

Must-Have Skills -

  • Tool Knowledge - MoEngage/CleverTap/WebEngage/NetCore etc (Any SaaS platform for CRM)
  • 2. Adobe Analytics/G


 So QUiQ
  • PiQ
  • CliQ before the opportunity is missed.