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Marketing Lead
3 months ago
Job Summary:
As a Marketing Lead, you will be responsible in driving our marketing strategies, to drive brand awareness, generate leads, write content and support sales initiatives.
Key Responsibilities:
Strategy Development
Develop and implement marketing strategies tailored to enterprise B2B audiences, focusing on brand positioning, market penetration, and lead generation.
Lead Generation and Campaign management
Drive lead generation efforts through targeted media campaigns, Email marketing, Events , Webinars , ensuring a steady flow of qualified leads to the sales team.
Create and implement focused email marketing initiatives aimed at generating leads
Content Creation
Write copy for owned and paid content (articles, whitepapers, case studies, collateral, landing page copy, ad copy, emails, video scripts and any marketing collateral) and work with marketing agency / designer to publish and promote it.
Optimize content for SEO to improve discoverability and rankingAnalytics and Reporting
Analyse and report on the performance of marketing campaigns, using data to make informed decisions and optimize strategies.
Budget Management
Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across the various campaign.
Cross-Functional Collaboration
Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.
Innovation and Trends
Stay abreast of the latest marketing trends, tools, and best practices to continuously improve marketing efforts. Test and implement new strategies that can benefit the company.
Qualifications:
Bachelor's degree in marketing, Business, Communications, or a related field.
3-4 years of experience in B2B marketing, preferably for MSMEs in fintech space
Excellent written and verbal communication skills, with the ability to craft compelling messaging and content that resonates with target audiences.
Ability to work independently and as part of a team, managing multiple projects simultaneously.Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
What We Offer:
Competitive salary and benefits package.
Opportunities for professional growth and development.
A supportive and collaborative work environment.
The chance to make a significant impact in the fintech industry and help MSMEs thrive.
