The Senior Pay-Per-Click (PPC) role holds a crucial position in our company, leading and optimizing all facets of our PPC campaigns. This role is vital in propelling our digital marketing endeavors, boosting brand exposure, and maximizing return on investment. The Senior PPC collaborates closely with the marketing team and key stakeholders to ensure that our PPC strategies are in line with overarching business goals.

• Develop, execute, and optimize PPC campaigns across multiple platforms.
• Analyze campaign performance and leverage data-driven insights to enhance ROI.
• Conduct thorough keyword research and craft ad copy to enhance campaign effectiveness.
• Monitor and manage budgets, bids, and expenses for all PPC initiatives.
• Implement A/B testing and various optimization strategies to enhance conversion rates.
• Stay abreast of industry trends and best practices in PPC and digital marketing.
• Collaborate with the SEO team to align PPC and organic search strategies.
• Regularly report on key metrics and campaign performance to stakeholders.
• Identify and capitalize on new growth opportunities within PPC channels.
• Collaborate with graphic designers and content creators to maintain consistent messaging across campaigns.
• Utilize Google Ads and other pertinent platforms to achieve campaign objectives.
• Ensure adherence to all relevant regulations and industry best practices.
• Manage relationships with third-party PPC vendors as needed.
• Contribute to the overall digital marketing strategy and planning.
• Provide guidance and support to PPC team members.

• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrated track record in managing large-scale PPC campaigns.
• Proven expertise in data analysis and interpretation.
• Thorough knowledge of Google Ads and other PPC platforms.
• Solid understanding of SEO principles and their application in PPC.
• Proficiency in working with extensive datasets and deriving actionable insights.
• Excellent communication and presentation abilities.
• Google Ads certification is a plus.
• Experience with bid management and keyword research tools.
• Ability to thrive in a fast-paced, collaborative team setting.
• Strong project management and organizational competencies.
• Understanding of remarketing and audience segmentation strategies.
• Proficiency in website analytics tools like Google Analytics.
• Capability to adapt to evolving digital marketing technologies and methodologies.
• Experience in ecommerce and lead generation PPC campaigns is advantageous.

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