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Manager - Social Media - BFSI

3 months ago

Kolkata, West Bengal, India Seven Full time


Responsibilities:

  • Develop, implement, and manage the company's social media strategy to enhance brand visibility and stimulate engagement.
  • Create compelling and top-notch content for diverse social media channels like Facebook, Instagram, Twitter, LinkedIn, and more.
  • Monitor and assess social media performance indicators to fine-tune campaigns and accomplish key performance indicators.
  • Stay current with the latest trends and most effective approaches in social media marketing and integrate inventive tactics.
  • Collaborate with multidisciplinary teams to coordinate social media endeavors with overarching marketing goals.
  • Oversee social media ad campaigns to optimize return on investment.
  • Swiftly address customer queries and engage with the digital community professionally.
  • Keep abreast of industry advancements and competitors' actions to pinpoint opportunities and potential threats.

Requirements:

  • Bachelor's/master's degree in Marketing, Communications, or a related field.
  • Demonstrated background as a Social Media Manager or in a similar capacity, with a minimum of 2 years of experience.
  • Outstanding written and oral communication proficiencies in English and Bengali.
  • In-depth knowledge of various social media platforms and their specific demographics.
  • Proficient in social media management tools and analytics platforms.
  • Innovative thinking and adept at problem-solving.
  • Aptitude to thrive in a dynamic setting and oversee multiple projects simultaneously.
  • Familiarity with financial concepts and balance sheet is advantageous.
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