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PPC Executive

3 months ago

Ahmedabad, Gujarat, India Unlimited WP Pvt. Ltd. Full time

Company Name:
UnlimitedWP Pvt. Ltd.

Company Benefits:

8 flexible working hours
40 leaves/year
5 Days Working
Quarterly Bonus
Yearly Outing
Health Benefit Plan
No Bond
No sandwich leave

Responsibilities:

-
Campaign Management:

  • Develop and execute PPC campaigns across multiple platforms, including Google Ads, Facebook Ads, and other relevant channels.
  • Create compelling ad copy, headlines, and visuals to maximize clickthrough rates (CTR) and conversions.
  • Monitor campaign performance and adjust bidding strategies, targeting options, and ad creative to optimize for key performance indicators (KPIs).
-
Keyword Research and Selection:

  • Conduct thorough keyword research to identify relevant keywords with high search volume and low competition.
  • Expand keyword lists and refine match types to improve campaign targeting and reach.
-
Ad Copywriting and Creative Development:

  • Write engaging ad copy and create visually appealing ad creatives that resonate with target audiences.
  • Test different ad variations to identify topperforming ad elements and optimize for conversion.
-
Bid Management:

  • Monitor bidding strategies and adjust bid levels to maximize ad visibility while maintaining target return on ad spend (ROAS) or cost per acquisition (CPA) goals.
  • Utilize automated bidding strategies and bid adjustments to optimize campaign performance.
-
Audience Targeting and Segmentation:

  • Define target audiences based on demographic, geographic, and behavioral characteristics.
  • Create audience segments and tailor ad messaging to specific audience groups for improved relevance and engagement.
-
Campaign Reporting and Analysis:

  • Generate regular performance reports and analyze key metrics such as clickthrough rate, conversion rate, and cost per conversion.
  • Identify trends, opportunities, and areas for optimization to improve campaign performance.
-
Budget Management:

  • Manage campaign budgets effectively to maximize return on investment (ROI) and ensure spending stays within allocated budgets.
  • Monitor spending patterns and adjust budget allocations based on campaign performance and objectives.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Minimum of 2 years of experience in managing PPC campaigns, with a focus on Google Ads and Facebook Ads.
  • Proficiency in PPC platforms such as Google Ads, Facebook Ads Manager, and Google Analytics.
  • Strong analytical skills with the ability to interpret data and make datadriven decisions.
  • Excellent written and verbal communication skills, with the ability to craft compelling ad copy.
  • Detailoriented with a focus on performance optimization and continuous improvement.
  • Google Ads certification and Facebook Blueprint certification is a plus.
**Unlimited WP 4 Product's:
- **Pay: Up to ₹700,000.00 per year

Benefits:

  • Flexible schedule
  • Health insurance
  • Leave encashment

Schedule:

  • Day shift

Supplemental pay types:

  • Overtime pay
  • Performance bonus

Experience:

Google Ads: 2 years (preferred)
Facebook Ads: 1 year (preferred)