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Social Media Marketing Specialist

3 months ago

Delhi, Delhi, India Procos Masters Pvt. Ltd. Full time

Company Overview

Procos Masters Pvt. Ltd. is a professional cosmetic import company located in Delhi, India. We specialize in renowned brands such as Bbcos Hair Pro and Prime Pro Extreme. Our goal is to offer the Indian market top-notch, innovative, and exclusive cosmetics along with professional salon products. We focus on importing premium and completely safe products that cater to a broad customer base. Moreover, we prioritize maintaining an environmentally friendly approach by promoting brands and items that are eco-conscious.

Job Summary

We are seeking a full-time Social Media Marketing Specialist to join our team in Delhi, India. As a specialist in this role, you will be responsible for managing social media platforms, producing compelling content, implementing digital marketing tactics, and engaging with the target audience. Your main task will involve devising and executing social media campaigns to enhance brand visibility and boost online interaction.

Requirements

  • Proficiency in Social Media Marketing and Digital Marketing
  • Skills in Social Media Content Creation and Marketing
  • Effective communication and interpersonal abilities
  • Experience in crafting captivating social media content
  • Familiarity with marketing trends and strategies
  • Capacity to analyze data and monitor social media metrics
  • Outstanding time management and organizational skills
  • Hold a Bachelor's degree in Marketing, Communications, or a related field
  • Management of our Social Media Profiles
  • Expertise in web analytics and online marketing
  • Strong communication skills
  • Preferred experience in the cosmetics or beauty industry
  • Knowledge of SEO and SEM
  • Data analysis and insights generation abilities
  • Background in email marketing and lead generation

Key Responsibilities

  • Create and schedule engaging content across various social media platforms to attract audiences and drive interactions
  • Curate a diverse range of posts to maintain a lively social media presence
  • Develop compelling copy for social media posts to effectively convey our brand's message and ethos. Utilize Canva's design tools to craft visually appealing graphics tailored for Instagram, Facebook, and other platforms
  • Ensure consistency in branding and messaging across all social media channels
  • Collaborate on multiple projects and meet deadlines in a dynamic environment
  • Contribute to defining and maintaining the company's visual identity and brand consistency on various platforms
  • Implement Performance Marketing, UGC, Influencer Marketing, PR strategies, etc.