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Digital Marketing Executive

3 months ago

Rajkot, Gujarat, India TIGI HR SOLUTION Full time

Responsibilities:

-
Digital Campaign Management:

  • Utilize IT tools and platforms to optimize campaign performance, including marketing automation software, CRM systems, and analytics tools.
-
Content Creation and Optimization:

  • Optimize content for SEO (Search Engine Optimization) to improve visibility and organic traffic.
-
Data Analysis and Reporting:

  • Monitor and analyze key performance metrics to assess the effectiveness of digital marketing initiatives.
  • Generate reports and provide actionable insights to drive continuous improvement and achieve marketing objectives.
-
Website Management:

  • Collaborate with the IT team to ensure the functionality, usability, and performance of the company website.
  • Implement SEO best practices, manage website updates, and optimize user experience (UX) to increase conversions.
-
Social Media Management:

  • Develop social media strategies to enhance brand awareness, engagement, and customer acquisition.
  • Monitor social media channels, respond to inquiries, and manage online communities effectively.
-
Competitor Analysis:

  • Conduct competitive analysis to identify industry trends, benchmark performance, and uncover new opportunities for growth.
  • Stay updated with digital marketing trends, emerging technologies, and best practices in both marketing and IT fields.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
  • 24 years of experience in digital marketing, with a focus on ITrelated projects or industries.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Excellent communication skills and the ability to collaborate effectively with crossfunctional teams.
  • Creative thinking and problemsolving skills, with a resultsoriented mindset.
  • Certifications in digital marketing (e.g., Google Analytics, HubSpot) are a plus.
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