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Graphic Designer

3 months ago

Delhi, Delhi, India Pinch Full time
About Pinch

The last decade and a half has been dedicated to the rise of convenience in every way. Organisations, one after the other, have created products and services which make the life of customers convenient. Yet the pain, pressure and stress of the modern world has not really reduced, leave aside going away.

At Pinch, our dream is to transform the physical environment of a family and help them create space for the truly important things, allowing them to focus on themselves and their mental well-being to build a meaningful life, filled with purpose and joy.

We wish to build a home management system, which not only does the daily chores, seamlessly and effortlessly, but also preempts the needs of our customers, enhances their lifestyle in every aspect while giving them the peace of mind to focus on achieving more in life.

From full housekeeping to a quick tidy up or a dog walk, Pinch is available for the families all the time.


We work as an extension of our customers' family and bring to the table what is best for them .

With our monthly plan, we combine services such as housekeeping, maintenance, food & nutrition management, grocery resupply, laundry management, etc.

tailored to the unique needs of each family.

On top, a dedicated Lifestyle Manager helps them with any miscellaneous home requests, from decorating home with fresh flowers to arranging a repairman for the broken washing machine, to planning details of the next holiday, taking care of children or the elderly.

Basically,


anything and everything our customers and their families would need to live a comfortable, convenient, healthy, guilt-free, and inspired life.

How do we do it
There are three fundamental aspects of our business model which will help deliver this life-transforming service:
Lifestyle Manager

Armed with irrefutable professional attention, prompt service, strict quality controls and effective anticipation of needs, our dedicated lifestyle team helps customers in a variety of things.

Be it sending flowers on birthdays, reminders for paying bills on time, and even recommending the latest home products.

Our team of lifestyle managers are mapped to each family, do all the research, analysis and short list the best products and service experience for the customers.

Trained Professionals

Offering a much more professional service than domestic helpers, with Pinch, customers are served by a team of home specialists who will handle all the housework, chores and running around.

If they already have a helper, we will have them trained by us to maximise their potential and effectiveness.
Technology
We take the hassle out of home management.

Customers are given constant home and personal management advice, reminders and nudges, where the back-end system incorporates an algorithm that remembers preferences and generates instructions to meet our customers' home goals.

The organisation has seven brands in its portfolio that attempt to provide services in these categories:

  • Pinch
( ) -Comprehensive home management.

  • Firebrick
(

) - Experiential Living By Pinch.

  • Well Served
(

) - Home-style food kitchen and delivery.
.

Bo (Bowls and Wraps)

  • Fresh, fast and deliciously delivered.
  • Health Yes
  • Irresistibly delicious.
  • Care Crew
(

) - Domestic manpower and training.

  • 1 To Zee
(

) - Daycare and childcare services.

Who we are looking for Role:

Graphic Designer Location:
Gurgaon

We are looking for young, dynamic professionals passionate about Design, Visual Arts Storytelling, Ideation & wanting to create a meaningful difference to the lives of people through the products & services our company markets to customers.

S/he is responsible for maintaining a brand's visual presence throughout print and digital.

Their duties include brainstorming, ideation with other team members, developing and maintaining brand identity through various design collaterals and visual storytelling.

S/he should have a strong grasp of current design trends and will be working with the marketing team to enhance visual marketing and strategies.


Responsibilities of a Graphic Designer:
⦁ Brand Identity design and ideation across multiple brands in our portfolio
⦁ Developing branding collaterals
⦁ Designing marketing Collaterals - Print and Digital such as Brochures, Flyers, Infographics, Banners, etc.
⦁ Social Media Ideation and Designing
⦁ Photo and Video Editing
⦁ Digital Marketing designs for ads and websites
⦁ Competence in Digital Illustration and Photography skills would be a plus.

The Graphic Designer should ideally possess:
⦁ 2-3 years of experience in managing multiple brand identities
⦁ Strong visual storytelling qualities
⦁ Strong knowledge in marketing and social media trends
⦁ Strong working knowledge in Adobe softwares - especially Adobe Illustrators and Adobe Photoshop
⦁ Fluency in Canva
An ideal candidate comes with the below set of attitudes:
⦁ Passionate about the cause the company is working towards
⦁ Excited about wanting to work in a start-up
⦁ Self-motivated & loves taking initiative
⦁ Embraces ambiguity & uncertainty
⦁ Growth mindset, focussed on improving business outcomes
⦁ Focused on problem-solving, has a solution-oriented mindset
⦁ Loves to come up with new ideas, loves putting ideas into execution
⦁ Excellent team player, can work well with cross-functional stakeholders
⦁ Ability to multi-task & work on multiple projects at the same time
⦁ Hard-working, comfortable working long hours when needed

Qualification:
Graduate / Post-graduate (candidates with a degree in communication design)

Experience:
2+ years of demonstrated experience managing and developing brand identities and marketing collateral across print and digital.