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Category Head
3 months ago
Primary responsibilities:
Category & Campaign Management:
- Create and execute category development plan & strategy in alignment with respective stakeholders i.e. Collection, Merchandising & Retail Ops teams
- Drive key category initiatives at national/regional level
- Drive flagship product identification and focus launch in key channels and stores
- Create and execute a 360-degree marketing plan inclusive of ATL, BTL, sponsorship, digital, influencer tie-ups, BTL, Retail, events, etc. in line with planned strategy and brand guidelines
- Lead the agency partners for effective campaign ideation, planning and execution
- Execute GTM program for key hero products along-with key peers
- Create multi-channel marketing plans and influence channel placement plans to maximize ROI from campaigns
- Drive & execute campaigns to boost brand visibility
Public Relations:
- To formulate and drive the PR strategy for Bata India business.
- Ensure highest SOV for products in magazines/lifestyle publications and maximum corporate exposure in business newspapers.
- Plan and deliver events calendar for all store activities and ensure maximum PR coverage.
- Network with both corporate and lifestyle editors and make Bata India an authority on footwear retailing in India.
Digital Marketing:
- Deliver the strategy for the Digital Marketing and drive brands presence in digital world.
- Propose and executive youth engagement promotions
- Devise & execute always-on strategy for priority brands
People Management:
- Motivation and retention of staff
- Career Planning for high potential employees within the organization
- Proactive succession planning for key roles within the Business
Budget Management:
- Analyze past performance and market trends to allocate funds across various marketing channels, campaigns, and initiatives & ensure budget allocations are optimized for maximum impact and ROI.
- Monitor and track marketing expenditures against the approved budget on an ongoing basis.
