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Strategy Manager

3 months ago

Gurgaon, Haryana, India Antal International Full time
Job Description

Responsibilities:

❖ Develop and execute the overall strategic plan for the advertising unit, aligned with the

company's objectives and long-term vision.

❖ Conduct comprehensive market research and analysis to identify emerging trends, customer

insights, and competitive intelligence to inform strategic decision-making.

❖ Collaborate with cross-functional teams, including sales, marketing, creative, and operations,

to define and implement effective advertising strategies.

❖ Lead the development of innovative advertising solutions and offerings that meet the

evolving needs of clients and deliver measurable results.

❖ Drive revenue growth by identifying new business opportunities, forging strategic

partnerships, and expanding the client base.

❖ Develop pricing strategies and models to optimize revenue and profitability while ensuring

competitiveness in the market.

❖ Monitor and analyze advertising campaign performance, providing insights and

recommendations for optimization to enhance ROI and effectiveness.

❖ Stay abreast of industry trends, technological advancements, and regulatory changes

impacting the advertising landscape, and proactively adapt strategies accordingly.

❖ Provide leadership, guidance, and mentorship to a team of strategists, fostering a culture of

collaboration, continuous learning, and excellence.

❖ Present strategic plans, performance updates, and recommendations to senior management

and stakeholders, effectively communicating complex concepts in a clear and concise

manner.

Requirements:

● Minimum 10 years of experience in the advertising domain, with a focus on strategy

development and execution.

● Strong understanding of both mainline and digital advertising channels, including

traditional media, social media, search advertising, display advertising, etc.

● Excellent analytical and problem-solving skills, with the ability to derive insights from

data and metrics.

● Exceptional strategic thinking and creative problem-solving abilities.

● Strong communication and presentation skills, with the ability to articulate complex ideas

in a clear and concise manner.

● Ability to collaborate effectively with cross-functional teams and manage multiple

projects simultaneously.

● Up-to-date knowledge of industry trends, consumer behavior, and emerging

technologies in the advertising space.

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