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Strategic Marketing Head

3 months ago


Navi Mumbai, Maharashtra, India Sika Full time

Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry.

Sika has subsidiaries in 101 countries around the world and manufactures in over 300 factories. Its 33,500 employees generated annual sales of CHF 10.49 billion in 2022.


Broad Function and Purpose of Position:Provide leadership across company's M&A activities including project delivery of the entire M&A process, from initial evaluation (including industry research and competitive analysis in support of potential acquisitions) through deal execution to post-deal integration activities to completion.

Able to execute superior target analysis in the evaluation/assessments of acquisitions and joint ventures, to maximize value created, including projected synergies and execution of due diligence work, in line with corporate goals and strategies as part of project M&A work.

Will lead Inorganic Growth Strategies through mergers and acquisitions and the transaction process for potential and active deals.
Manage business case development, product positioning, and go-to-market strategies for product extensions, enhancements, and new product development.

They also lead b2b and b2c initiatives, develop better ROI analysis methodologies, and implement long-range market-based country forecasting processes to align market and product portfolio focus.

Head of strategic marketing also collaborates with corporate development teams on due diligence exercises related to potential mergers and acquisitions and implement a cross-channel marketing and communication strategy to engage new target demographics.

Responsible for Market Intelligence and M&A - for leading the development and execution of the company's strategic initiatives, including market and competitive intelligence, mergers and acquisitions, and business planning.


Specific Responsibilities:

Performing company valuations as part of M&A projects, including assessment of relevant operational, financial and tax aspectsLead and run a deal from beginning to end, including due diligence, financial planning, scoping, closing and integration.

Assess the strategic fit of a business by analyzing all aspects of a transaction, assessing the projected synergies, project managing the deal cycle, assisting in negotiations, and conducting financial modelling; identify issues and assist in appropriate resolution.

Develop existing relationships and build new ones.

Provide business and financial due diligence scenario analyses of various aspects of acquisition targets' financials, customers, sales, costs, and operations and recommend appropriate solution for same.

Organization and coordination of due diligence activities (smaller acquisition projects) and execution of selected financial due diligence. Liaison with external consultants and internal/external business leadersMonitor and be responsible for key post-deal integration activities, including synergy goals.
Proactively identify issues and opportunities to guide the company's decision-making process.

Creation of internal approval documents in cooperation with the line management for the attention of the Group management/Board of directorsCoordination and support of the financial integration of newly acquired companies into the group including coordination/implementation of PPA according to IFRSCarrying out smaller M&A projects in close cooperation with business leadersAd-hoc analyses for Area Manager South Asia / MDIMO activities as needed.

Will lead Inorganic Growth Strategies through mergers and acquisitions and the transaction process for potential and active deals.

Key responsibilities will include supporting market intelligence, pipeline management, target company intelligence management.

Assist with strategic market scans and market research that identifies, analyzes, and sizes market opportunities for growth priority areasAssist with the identification of targets and maintenance of multi-horizon mergers and acquisitions pipelineCreate target company summary or detailed profiles that include a summary of target offerings & value propositions, revenues, employees, key customers and recent headlinesManage target company files including all activities from collecting, consolidating and managing all intelligence gathered through the mergers and acquisitions transaction processAssist with the coordination and scheduling of internal meetings and external management meetings with potential targetsParticipate remotely in management meetings with targets to document findings from across all participants for inclusion in target company filesPeriodically update and prepare status reports on the progress of active dealsUpdate and maintain a tracker of relevant industry precedent transactions with notes on mergers and acquisitions multiplesResearch industry best practices in mergers and acquisitions, including academic journals, industry newsletters etc.

Update and maintain all deliverables associated with mergers and acquisitions transactions in support of the Strategic Development Lead and Leadership Teams


Qualifications and ExperiencesBachelors in business administration / MBA and / or CAAdditional training as a CFA (Chartered Financial Analyst) will be preferred.3-5 years of relevant professional experience in the areas of M&A, corporate finance, ideally in an international manufacturing company or a global consultancy firm.

Experience with IFRS (International financial reporting standards)Strong leadership skills and ability to work in a team-oriented environment.
Good knowledge of English is a must.
Analytical and logical thinkingAbility to work under time pressure.
High level of commitment and initiative