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Data Strategy Architect, Marketing Technology

3 months ago

Navi Mumbai, Maharashtra, India Labcorp Full time

Marketing Technology Data Strategy Architect


Labcorp is seeking a marketing technology data strategy architect on our technology implementation team to help design and develop a systems architecture framework for our martech systems.

Our implementation team supports the marketing technology roadmap and reports into the marketing technology strategist.

If you have a passion for marketing and love to geek out on information architecture for marketing systems, you will feel right at home.


Responsibilities

  • Partners across the organization on data modeling and product design to advance communications and personalization requirements
  • Acts as data steward of our marketing technology stack including oversight of our CDP, marketing automation, and lead generation tools.
  • Helps select, estimate, configure, and implement marketing solutions to support core system integrations
  • Manages data infrastructure in a manner that meets security and legal requirements
  • Partners closely with the analytics marketing team to ensure reporting and dashboard consistency
  • Creates and supports an endtoend integrated marketing technology data strategy framework
  • Partners across campaign operations, marketing operations, I.T. and the marketing technology team teams to accurately deliver more personalized experiences at scale.
  • Recommends how to utilize available technologies to solve a particular communications strategy and implement clouddriven solutions.
  • Understands best practices for marketing process and aligns technology solutions to optimize the processes across the business
  • Analyzes new business requirements, determines current performance, and builds and manages detailed project plans to implement improvements and/or corrective actions
  • Leads in the automation of key processes inclusive of design, integration, and administration of processes
  • Develops and maintains strong partnerships with boundary and thirdparty partners to ensure coordinated implementations and deployments
Minimum

  • Experience architecting taxonomy and IA frameworks for platforms like Salesforce Marketing Cloud, Salesforce CDP, Eloqua, Adobe Experience Manager, Web Analytics
  • BA/BS degree and 6 years of related experience, OR MS degree and 4 years of related experience, OR Ph.
D. and 1 year of related experience OR High school diploma/GED and 10 years of related experience

  • 6+ years of experience managing large projects for large/enterprise organizations
  • 3+ years of experience with implementing Marketing Clouds or similar multichannel marketing automation stack
  • Must have a foundation in systems development and should understand the system development life cycle; software project management approaches; and requirements, design, and test techniques
  • Demonstrate excellent verbal and written communication, with ability to adapt to different audiences
  • Excellent presentation skills, with an aptitude to manage expectations between stakeholder groups
  • Strong work ethic with the ability to adapt to the situation, be flexible, resourceful, and nimble in terms of work planning, and the ability to think quickly on your feet
  • Demonstrated ability to work with a sense of urgency
  • Ability to foster and work in an inclusive environment
  • Strong track record in standardizing work products and streamlining processes
Preferred

  • Experience in the healthcare industry
  • Is a selfstarter and thought leader
  • Can discuss and debate the pros and cons of both technical and business processes and tools
  • Works collaboratively and effectively across departments to deliver efficiencies in the business.
  • Stays informed on current trends in marketing technology systems, platforms and processes.

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind.

We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

We encourage all to apply.

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