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Social Media Manager

3 months ago


Surat, Gujarat, India Concept Medical Full time

Job Summary: We are looking for a dynamic and strategic Individual to take on the role of Social Media Manager and lead our company's online presence. The perfect candidate will be tasked with crafting and executing a social media strategy to boost our visibility, enhance our marketing efforts, and drive sales. This position involves curating original content, monitoring online interactions, and actively engaging with our digital community to elevate our brand and foster engagement.

Key Responsibilities:

Strategy Development:

  • Devise, implement, and supervise our social media strategy.
  • Identify key social media performance indicators.
  • Collaborate with the marketing team to ensure alignment of social media initiatives with business objectives.

Content Creation and Management:

  • Develop, edit, and share compelling content regularly, including text, images, videos, and news updates.
  • Ensure that content is both engaging and consistent with our brand identity and tone.
  • Manage and maintain social media content schedules.

Community Engagement:

  • Interact with our audience through comments, messages, and posts.
  • Address and respond to customer feedback, inquiries, and concerns in a polished manner.
  • Cultivate relationships with influencers and professionals in the industry.

Performance Tracking and Analysis:

  • Monitor and report on social media performance metrics such as engagement and growth.
  • Utilize tools like Google Analytics, Hootsuite Pro, and Facebook Insights for data analysis.
  • Refine social media strategies based on insights derived from data.

Campaign Management:

  • Organize and execute social media campaigns, promotions, and competitions.
  • Coordinate with other departments, like customer relations and sales, to manage reputation and synchronize efforts.

Trend Monitoring and Innovation:

  • Stay informed on the latest social media trends, technologies, and best practices.
  • Explore new social media platforms and tools to enrich our online presence.
  • Introduce innovative content formats and engagement tactics.

Qualifications:

  • Holder of a Bachelor's degree in Marketing, Communications, Business, or a relevant field.
  • Demonstrated experience as a Social Media Manager or in a similar capacity.
  • Thorough knowledge of various social media platforms including Facebook, Twitter, Instagram, etc.
  • Proficiency in social media management applications.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills and ability to multitask effectively.
  • Analytical mindset with proficiency in data interpretation and decision-making based on data.
  • Strong problem-solving skills coupled with creative thinking.
  • Ability to work autonomously and collaboratively within a team setting.

Preferred Qualifications:

  • Experience in graphic design and video editing software such as Adobe Creative Suite.
  • Familiarity with SEO and web traffic analytics.
  • Prior involvement in a similar industry or target audience.

Benefits:

  • Competitive salary and comprehensive benefits package.
  • Opportunity to be part of a vibrant and expanding industry.
  • Possibility for professional growth and development.
  • Flexible work environment to support work-life balance.