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Marketing Analytics Intern

3 months ago

Mumbai, Maharashtra, India 1 Finance Full time
Performance Marketing

Mumbai

0 - 1 Years Of Experience

No. of Openings - 1

Responsibilities:

  • Use data visualization tools (e.g., Tableau, Power BI) to create dashboards and reports that communicate key insights and performance metrics
  • Monitor and evaluate the effectiveness of marketing campaigns, identifying trends, patterns, and areas for improvement
  • Conduct A/B testing and other experimental designs to optimize campaign performance and conversion rates
  • Assist in market research activities to understand customer behaviour, preferences, and trends
  • Analyse competitor strategies and industry benchmarks to provide actionable insights
  • Work closely with the marketing team to support the development and execution of datadriven marketing strategies
  • Collaborate with crossfunctional teams to ensure alignment of marketing initiatives with business objectives
  • Prepare regular reports and presentations for senior management, summarizing key findings and recommendations
  • Ensure the accuracy and integrity of marketing data and analytics

Skills:

  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
  • Proficiency in data analysis and visualization tools (e.g., Excel, SQL, Tableau, Power BI)
  • Familiarity with digital marketing channels and metrics (e.g., Google Analytics, social media analytics)
  • Excellent written and verbal communication skills
  • Detailoriented with a strong focus on accuracy and quality
  • Ability to work independently and as part of a team
  • Basic understanding of the financial industry and its unique challenges is a plus