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Group Brand Manager
3 months ago
- Manage brand life cycle and plan product and brand interventions towards achievement of desired goals
- Pricing strategy, achievement of revenue targets and risk mitigation for given brands
- Manage brand health and customer feedback
- Monitor brand spends and effectiveness.
- Develop and implement effective communication strategy to establish brand voice)
- Lead and guide a team of BM's and ABM's to achieve the established brand objectives
- Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice