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Manager-Merchant Alliance

3 months ago

Mumbai, Maharashtra, India IDFC FIRST Bank Full time

Role/Job Title: Manager- Merchant Alliance & Partnerships

Business: Retail Banking

Function/ Department: Credit Cards

Place of work: Mumbai

Roles & Responsibilities:

'
• Identify & execute prospective Merchant offer partnership to drive spends

•Develop a marketing calendar of Merchant offers on yearly basis

•Create and develop tactical offers for the portfolio in partnership with key merchants

• Devise a structured approach of networking and negotiation skills with due diligence to ensure closure
•Create merchant offers for Credit Card portfolio across categories like Travel, Dining, E-com etc
•Campaign Management-ability to negotiate brand visibility and cost for both ATL and BTL campaigns along with the partner

Secondary Responsibilities:


•Evaluate & drive promotional plans to ensure that they are consistent with product line and partnership's strategic objective
•E2E implementation of the Credit card promotions with the partners

•E2E Partner management and engagement

•Campaign fulfilment

Managerial & Leadership Responsibilities:


• Positive, collaborative attitude, Prolific communicator

• Ambitious team player with the ability to execute partner requests and tasks in time sensitive situations

Key Success Metrics:

Credit Card spends through Merchant led offers & alliances
ping metrics to measure ROI from partnerships & specific Merchant Offers