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Marketing Team Lead

3 months ago

Kanpur, Uttar Pradesh, India Threatcop Inc. Full time
Roles and Responsibilities
Team Management
Provide leadership, guidance, and mentorship to the marketing team
Foster a collaborative and high-performance culture within the team
Set clear goals and objectives, and regularly assess team performance.
Content Review
Help team Generate high-quality technical content, including blog posts, articles, whitepapers, case studies, and documentation
Ensure content aligns with the brand voice, messaging, and target audience
Collaborate with subject matter experts to gather technical insights for content creation
Content Strategy
Contribute to the development of content strategies and editorial calendars based on market analysis and customer needs
Work closely with cross-functional teams to align content with overall marketing goals
Content Performance Analysis
Analyze content performance metrics, such as views, engagement, and conversions
Use analytics tools to provide insights and recommendations for optimizing content strategies.
Continuous Learning
Stay updated on industry trends, new technologies, and best practices in technical writing
Share acquired knowledge with the team and integrate relevant trends into content strategies.
Campaign Planning and Community Management
Coordinate and oversee the planning and execution of marketing campaigns
Collaborate with other teams, such as design and digital marketing, to ensure cohesive and effective campaigns
Produce high-quality technical content, including blog posts, articles, whitepapers, case studies, documentation, Research, and content creation
Communication and Coordination
Facilitate effective communication between internal marketing teams and external partners
Ensure alignment on messaging and branding across all channels
Creative Asset Coordination
Coordinate the development and delivery of creative assets for marketing campaigns
Work closely with design and content teams to ensure visual and written elements complement each other
Partner Onboarding and Training
Support the onboarding process of new marketing partners
Provide necessary training and resources to ensure partners effectively represent the brand.
Conference Planning and Execution
Lead the planning and execution of marketing conferences
Manage venue selection, logistics, and vendor coordination to ensure successful events.
Registration Management
Oversee the conference registration process, tracking attendee data
Provide timely communication and support to registered participants
Post-Conference Follow-Up
Conduct post-conference follow-up activities, including thank-you emails and access to materials
Collect feedback to assess the conference's success and identify areas for improvement
Innovative Marketing Campaign
Conceptualize and implement innovative marketing campaigns across all channels, from traditional media to social media, digital marketing, and beyond

Stay ahead of the curve:
Research and embrace emerging marketing trends, technologies, and platforms to craft campaigns that stand out from the crowd
Think data-driven: Leverage analytics and insights to tailor campaigns for maximum impact, optimize performance, and demonstrate ROI

Storytelling maestro:
Craft compelling narratives that connect with our audiences on an emotional level and build brand loyalty.
Budget-conscious: Manage marketing budgets effectively and efficiently, ensuring
maximum return on investment for every campaign
Benefits of working with us
Benefits of both the worlds - Enthusiasm & Learning Curve of a Start-Up, Deliveries & Performance of an Enterprise Service Provider
Sky's the limit when it comes to learning, growth & ideas
We do not follow the typical corporate hierarchy ladder
Medical insurance, gratuity, and provident fund

As part of our dedication to an inclusive and diverse workforce, Threatcop is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

About Threatcop Inc
Threatcop Inc, a sister concern of Kratikal Tech Pvt Ltd. In today's ever-evolving cybersecurity landscape, Threatcop Inc is at the forefront of safeguarding organizations against emerging cyber threats.

Our primary mission is to protect your most valuable asset - your people - from the relentless efforts of cybercriminals.

With a suite of innovative products including ThreatCop, TSAT (Threatcop Security Awareness Training), TDMARC (Threatcop DMARC), TPIR (Threatcop Phishing Incident Response), and TLMS (Threatcop Learning Management System), we empower organizations to defend against cyber threats effectively.

For more information visit our website