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Assistant General Manager

3 months ago


Delhi, Delhi, India BPTP Ltd. Full time
We are seeking a dynamic and experienced Digital Marketing specialist to join our team.

The candidate will be responsible for the development, implementation, and management of digital marketing campaigns to promote our brand across digital touchpoints.


Designation:
AGM – Digital Marketing

Qualification & Experience:
Candidate should be MBA-Marketing and have 5+ years of experience in handling digital Marketing Campaigns for Real Estate Projects.
Specialization in digital marketing, Digital Media Planning, branding & performance marketing.

Job Description:

  • Digital Strategy: Assist in devising digital marketing strategies to increase brand awareness, engagement, and lead generation across various digital platforms.
  • Transform and manage the new website for BPTP.
  • Social Media Management: Manage social media accounts, create engaging content, and interact with followers to enhance brand presence and reputation. Ensure consist social media growth across followers, reach, impressions, and engagement metrics.
  • Content Creation: Oversee the creation and optimization of content for digital channels including website, social media, SEO, and advertising materials.
  • SEO and

SEM:

Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website visibility and drive traffic.


  • Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics, Looker Studio, Microsoft clarity etc. and provide insights and recommendations for optimization.
  • Influencer Outreach: Collaborate with agencies in identifying, strategizing and execution of influencer marketing campaigns.
  • Team Collaboration: Work closely with external partner agencies and cross-functional teams including regional marketing teams, Pre-Sales, CRM, to ensure cohesive and integrated digital marketing efforts

Criteria:
a) Technical

  • SEO planning and implementation knowledge, knowledge of Google AdWords, analytics and social media tools.
  • Knowledge of branding
  • Excellent analytical skills
  • Technical knowledge of all media formats, media buying.
  • Profound knowledge of PowerPoint and MS office
b) Behavioral

  • Open to collaborate and lead projects and activities
  • Team player
  • Good listener and taking feedback positively
  • Effectiveness in both communication and coordination
  • Process-oriented and adhere to all internal and external processes