Lead Business Analyst

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.Role: Lead Business Analyst Description: You will be responsible for: • Driving cross-functional engagements to define problem statements, establishing KPIs, on-going data collection from variety of stakeholders, enabling the team to perform robust analysis of all marketing channels • Curating solutions in form of presentations to address client requirements in tight timelines • Working with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the customers marketing data • Preparing and presenting reporting results, new process, new implementation methodology or approach to business stakeholders and digital marketing teams • Driving formulation of Gen AI based accelerators in existing web analytics portfolio of services • Understanding how a client’s marketing data is used and provide recommendations on how to improve the available data. Also developing best practices for the business on data enablement and data collection approach. • Working with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs • Owning and developing a new capability in the web analytics portfolio from scratch based on market trends and current portfolio structure. This would include ensuring the availability of a trained resource bench to fulfil delivery Required Qualifications • Have hands on experience of at least 4 years on Digital Analytics and pharma related business use cases • Knowledge on Analytics Platforms - Google Analytics, GCP • Knowledge on Tag Managers – Google Tag Manager • Program management, stakeholder management and delivery liaison skills • Strong knowledge of on-page, off-page, and technical SEO. • Proficiency with A/B testing tools and techniques including Target, Optimizely and the associated statistics • Analytical mindset with strong Excel and reporting skills. • Engineering background with strong analytical and problem-solving skills preferred • Experience in creating capabilities, functional and technical documentation like BRD,DFD, FRD, TDD, FIAs etc. • Google Analytics and/or GTM certification Preferred Qualifications • Experience with international or e-commerce SEO. • Experience with data visualization tools and CRO strategiesEQUAL OPPORTUNITY: -Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.