Social Media Executive – Content Creation
4 days ago
Company DescriptionSociapa is a leading integrated marketing agency in India, recognized for delivering innovative full-funnel brand solutions that blend creativity, technology, and performance. Dedicated to partnering with ambitious brands, Sociapa focuses on creating lasting impacts that transcend traditional campaigns. Renowned for its strategic thinking, end-to-end capabilities, and strong expertise with FMCG and lifestyle brands, Sociapa is committed to being accountable and transparent. The agency thrives on innovation, leveraging emerging technologies such as AI-driven content, programmatic media buying, and VR/AR brand experiences to stay ahead in the ever-evolving digital landscape.Role OverviewWe are looking for a creative and performance-driven Social Media Executive with a strong understanding of social media platforms and streaming ecosystem, and someone who is comfortable appearing on camera when required. The ideal candidate should be skilled in content ideation, trend research, and audience-centric storytelling, with the confidence to represent the brand on-screen when needed.Key ResponsibilitiesSocial Media ManagementPlan, schedule, and publish content across platforms (Instagram, Facebook, YouTube, , etc.)Ensure consistency in brand voice, communication style, and visual identityStreaming & Digital Platform AwarenessKeep track of trends across YouTube, OTT, short-video platforms, and creator ecosystemIdentify integration/collaboration opportunities with influencers or streaming platformsContent Ideation & CreationDevelop ideas for static posts, videos, reels, stories, and long-form contentWrite compelling scripts, hooks, captions, and copy for digital platformsComfortable appearing on camera when required (product demos, reels, UGC-style videos, interviews, etc.)On-Camera PerformancePresent content naturally on-screen with confidence and claritySupport brand video formats such as:Product explainer videosReel trends and challengesReview-style formatsCampaign and festive messagingCommunity & EngagementRespond to comments and DMs, manage online conversations and audience engagementPerformance TrackingMonitor KPIs like reach, engagement, follower growth, and video performancePrepare weekly/monthly performance insightsKey Skills RequiredStrong knowledge of social media platforms & trendsCamera-friendly personality and confident presence on screenScriptwriting & creative thinking skillsBasic understanding of video formats and hooksGood coordination and multitasking abilities
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