Customer Relationship Management Specialist
4 weeks ago
About MARS Cosmetics
We are one of India's fastest-growing beauty brands, with a presence across 10,000+ retail stores, leading marketplaces, and a high-performing Direct-to-Consumer (D2C) platform.
As we continue to scale, we're looking for a skilled CRM Specialist to lead lifecycle marketing efforts across email, SMS, WhatsApp, and push notifications.
Key Responsibilities- Design and execute end-to-end CRM campaigns including onboarding, replenishment, loyalty, winback, and cross-sell initiatives.
- Create automated flows for cart/browse abandonment, back-in-stock alerts, price drops, and other strategic triggers.
- Manage customer segmentation using Recency, Frequency, Monetary (RFM) models, behavior triggers, and customer cohorts.
- Collaborate with content and design teams to build brand-consistent communication.
- Analyze performance metrics like open rate, click-through rate, conversion, repeat purchase, and customer lifetime value (CLTV).
We're seeking a seasoned professional with:
- 2–5 years of experience in CRM or lifecycle marketing, preferably in D2C or beauty/personal care brands.
- Proficiency with tools like Klaviyo, MoEngage, WebEngage, or similar platforms.
- A strong analytical mindset with experience running A/B tests and performance tracking.
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