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PivotRoots - Digital Analyst
1 month ago
Mission & Responsibilities:
- Team Leadership: Oversee and mentor a team of digital analytics professionals, ensuring efficient and effective project execution.
- End-to-End Analytics: Implement and manage analytics solutions across web and app platforms using tools like Google Analytics 4, Firebase, Mixpanel, and Google Tag Manager.
- Client Relationships: Build and maintain strong relationships with executive stakeholders, from initial engagement to proposal creation and pitching analytics services.
- Cross-Functional Collaboration: Work closely with paid media, social media, SEO, and technology teams to optimize performance and achieve business objecti ves.
- Data-Driven Insights: Provide actionable insights to enhance UI/UX, optimize user journeys, and analyze session recordings, heatmaps, funnels, and other relevant data sources.
- Dashboard Collaboration: Work with the dashboarding team to create and implement comprehensive analytics, media, and SEO dashboards, providing strategic guidance and ensuring alignment with business 3-4 years of proven experience as a Senior Digital Analytics Analyst or a similar role.
- Bachelor's degree in engineering, Computer Science, or Marketing is preferred.
- MBA is a plus point.
- Strong proficiency in web & app analytics tools (Google Analytics 4, Firebase, Mixpanel, Google Tag Manager), MMPs (AppsFlyer, Adjust, Branch), CRO tools (VWO, Google Optimize, Hotjar, Microsoft Clarity), data ETL & cloud platforms (Google BigQuery, GCP, Supermetrics), CMPs & privacy compliance tools, CRMs (Hubspot, Salesforce, Pardot), and reporting and visualization tools (Looker Studio).
- Excellent understanding of data-driven marketing principles and methodologies.
- Ability to lead and mentor a team of analysts.
- Strong communication and interpersonal skills, with the ability to effectively present complex data to executive stakeholders.
- Proven ability to manage multiple projects simultaneously and deliver results within deadlines.
Company :
- Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
- We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job
