Area Sales Director

2 days ago

Madurai, India The Banyan HR Consults Chennai Full time

Job Title: Sales Head – Tamil Nadu & Kerala for FMCG COMMODITY BRANDLocation: Tamil Nadu & KeralaHeadquarters: Madurai / CoimbatoreExperience Required:Minimum 8–15 years in B2B/Bulk Commodity Sales – preferably in rice, oil, sugar, dhall, maida, sooji, or similar products.Role Overview:We are seeking a dynamic and experienced Sales Head to lead and expand our wheat-based product sales in Tamil Nadu and Kerala. The ideal candidate will possess deep market knowledge of flour-based products and have strong relationships with wholesalers, bakeries, institutions, HoReCa, and pasta/semiya/biscuit manufacturers etc.Key Responsibilities:Sales Strategy & Planning:Develop and execute region-specific sales strategies aligned with business goals.Identify and target high-potential B2B buyers such as bakeries, hotels, vermicelli manufacturers, and caterers.Set and achieve monthly/quarterly sales targets, ensuring consistent volume growth.Business Development:Build and maintain strong relationships with bulk buyers, flour agents, and wholesale traders.Drive customer acquisition across urban and semi-urban areas.Monitor competitor activity, pricing trends, and buyer behavior to refine strategy.Distribution & Supply Chain Coordination:Coordinate with production and logistics teams for timely and cost-effective deliveries.Optimize inventory and logistics to reduce lead times and prevent stock-outs.Team Management:Recruit, train, and lead a team of Sales Officers and Territory Managers across TN & Kerala.Provide performance oversight, guidance, and motivation.Capable of managing multiple high-performing ASMs and RSMs.Customer Relationship Management:Maintain strong post-sales relationships to ensure repeat business and customer satisfaction.Address complaints and coordinate with the quality control team when needed.Qualifications:Graduate/MBA in Marketing or related field.Minimum 10+ years of experience at GM/VP/ZSM in B2B/Bulk Sales, ideally from flour mills, dhall, oil, sugar, or similar FMCG/commodity sectors.Deep understanding of Tamil Nadu and Kerala markets.Demonstrated ability to drive volumes and manage large customer portfolios.Proficiency in Tamil, Malayalam, and English is essential.Should currently be handling a turnover of ₹200+ crores.A seasoned leader with a track record of long tenures, upward growth, and hands-on leadership.Preferred Profile:Strategic thinker with strong negotiation and networking skills.Experience in price-sensitive, high-volume, low-margin B2B environments.Familiarity with credit management and institutional distribution models.Ideally looking for someone committed to grooming future leaders and growing with the organization long-term.CTC: Not a constraint for deserving candidates. Best in the industry.If any one is having experience as per our JD,Pl share your updated resume to jobs@banyantalenthr.comOur URL: https://www.Banyantalenthr.Com/

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