Paid Social Ads Specialist

4 weeks ago

Pune, India Amber Full time

About the Company

About Amber ( ) Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital. If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing



Recent spotlight on amber:

  • Economic Times Article
  • CNBC TV18 Video
  • The PIE News
  • GrowthX Shorts



About the Role:

We are looking for a Paid Social Ads Specialist who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.



Responsibilities:

  • Responsible for managing Facebook, Instagram and other social channels for performance marketing
  • Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS
  • Innovate, come up with new campaign ideas and share it with other team members
  • Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.
  • Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends
  • Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights
  • Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports
  • Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date
  • Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.



Qualifications

  • Previous experience of running Facebook ads extensively
  • Managed marketing budgets to the tune of 1cr/month or more
  • At least 2 years of experience in Performance Marketing
  • Have run ads on lookalike audiences, custom audiences, and interest-based audiences



Required Skills

  • High Ownership (taking complete responsibility for the growth via the respective channels)
  • Ability to multi-task, work in a fast-paced start-up environment, and get-things-done
  • Creative outlook and an eye for detail
  • Super Iterative (being able to do 1000s of experiments)
  • Excellent analytical skills
  • User Empathy (knows the pulse of the user)



What will you get from Amber

  • Fast-paced growth (can skip intermediate levels)
  • Total freedom and authority (everything under you, just get the job done)



Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.

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