Marketing Manager – WPI role
2 weeks ago
Marketing Manager – Workplace Infrastructure (WPI)
Domnic Lewis has been mandated to hire a Marketing Manager for a prominent company in the healthcare and medical equipment sector.
Experience Required - 15+ years
Location - Mumbai (Preferred)
Industry Focus - Candidates should have a solid track record in the medical marketing segment, with recent experience in healthcare, medical equipment, and infrastructure solutions.
About the Role:
The Marketing Manager for WPI will spearhead strategic marketing initiatives to support business development within the fast-evolving healthcare infrastructure sector.
Key Responsibilities:
- Lead and coordinate the execution of marketing plans for WPI products across India & South Asia.
- Identify growth opportunities and collaborate with sales leaders to derive insights from market trends for strategic planning.
- Develop customer segmentation and go-to-market strategies for WPI, working closely with sales teams and customers.
- Conduct market research on customer needs, buying behaviors, and competitive landscape.
- Design and execute training plans for the WPI team to enhance product knowledge and competencies.
- Build strategies with key consultants, KOLs, and MEP agencies for brand awareness and thought leadership.
Internal Collaboration:
- Partner with global and APAC marketing teams for product launches, segmentation, pricing, channel strategies, and sales enablement.
- Drive initiatives to improve customer experience, retention, and win/loss tracking for competitive growth.
- Conduct research on market trends and customer insights, and build business cases for new product development.
- Work closely with India’s production team to support both local and global demands.
- Collaborate with cross-functional teams in sales, operations, marketing, and digital to implement growth strategies.
Desired Profile:
- Bachelor’s degree in Marketing, Business Administration, or a related field (focus on Medical Equipment & Healthcare Infrastructure preferred).
- Minimum 15+ years in medical marketing or combined sales and business development.
- Proven track record in executing marketing campaigns, strong analytical skills, excellent communication abilities, and proficiency in market research tools.
Additional Requirements:
- Experience in the India & South Asia healthcare market and familiarity with medical infrastructure is a plus.
- Competence in digital marketing channels and automation tools.
To Apply - Send your CV to srishti.s@domniclewis.com
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