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Senior Design Strategist

4 months ago

Mumbai, India Fractal Full time

About Fractal

What makes Fractal a GREAT fit for you? When you join Fractal, you'll be part of a fast-growing team that helps our clients leverage AI together with the power of behavioral sciences to make better decisions. We're a strategic analytics partner to most admired fortune 500 companies globally, we help them power every human decision in the enterprise by bringing analytics, AI and behavioural science to the decision. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal’s mission is to power every human decision in the enterprise and uses the power of AI to help the world’s most admired Fortune 500 companies


About the Role

The Senior Design Strategist is responsible for leading and architecting the end-to-end human-centered design process in every project they take on as well as incorporate strategies to address any behavioral challenges. While the Designer takes ownership from the initial ‘Discovery’ (Research, Insights & Strategy) phase to the ‘Design’ and ‘Implementation’ phases of a project, they are first and foremost seen as strategists. Their purview is to understand the problem statement and carve out scope for human interaction (in conjunction with technology) and facilitate out of box thinking with their team to promote thought leadership in the Tech space.

This role will also involve closely working with their counterparts in the Consulting, Data Science and Engineering teams, to ensure complete integration and alignment of work that is done by all the three workstreams in a project.


Location: Mumbai, Bengaluru

Key Responsibilities:

Work across the entire spectrum of project phases -

  • Provides hands-on mentoring and leadership to User Researchers, Behavioral Science experts, Interaction Designers and Visual Designers through the entire design process from the best research / strategy methods, tools, approaches that are best suited for a client project
  • Build and present Proposal and Point of View (POV) documents for new business
  • Identify key descriptive hypotheses, and approach to research, that will build an understanding of context and actors’ behavior within that context, and speculate on prescriptive hypotheses to test prototypes.
  • Work within a multi-disciplinary problem-solving approach, combining the application of behavioral design within data science and engineering
  • Comfort working in cross functional team, to represent a behavioral design perspective
  • Lead & collaborate on planning, execution, analysis / synthesis on a variety of research efforts; ranging from quick / tactical to deep / strategic.
  • Moderate customer interviews to identify underlying motivations, values, mental models and emotions
  • Synthesize research findings into concise, actionable insights and visual frameworks that provoke client teams to think differently about the problem / opportunity space
  • Ensure their team are delivering world-class deliverables and outcomes to the internal and external stakeholders.
  • Persuasively communicate findings in reports, presentations and workshops
  • Thought leadership internally within Fractal and in the external communities around the coming together of AI, Engineering and Design (and related topics).
  • Attraction, engagement and retention of talented team of Behavior Architects, Design Researchers & Strategists, Interaction Designers and Visual Designers who can continuously improve and transform the way we apply design to AI in an enterprise world.
  • Shape and refine the culture of the design team; its rituals, practices, personality, values and norms.

We're looking for someone who:

  • Has a minimum of 10 years’ industry experience including managing client and leading team, with a minimum of 3-4 years in direct application of Behavioral design/Design Research.
  • Must have demonstrable portfolio of work that reflects the breadth & depth of skills as a Behavioral Designer.
  • A passion for continuous learning, including interest in reading and synthesizing research papers and books pertaining to the practice, and the ability to translate them into behavioral intervention.
  • Has real-world experience in managing projects & design teams and stakeholders (clients / customers) and is comfortable with extreme ambiguity
  • Loves an entrepreneurial culture and is excited about the challenge of building a Behavior Design capability (within an established organization)
  • Desire to incorporate data science and design thinking into your practice of applied Behavioral design.
  • Strong writing skills
  • Adaptable to different business contexts, team structures, & project phases
  • Willingness and comfort in building rapport with clients (at all levels of their organization), throughout the various project phases
  • Humble and sincere confidence clubbed with pragmatic optimism
  • Desire to argue in support of a vision, and the ability to do so respectfully while keeping the team’s collective objectives at the fore
  • Experience with collecting and analysing human behavioural data, ideally in a setting where humans interact with AI system will be a plus
  • Exposure and experience working with international clients / geographies will be a plus
  • Experience in consulting will be a big plus

We’re looking for someone with this kind of experience:

  • Master’s Degree in Design/Behavioral science/ Cognitive Science/ Behavioral Economics/ Applied Social Psychology or equivalent degree
  • We’re looking for ’T-shaped people’ with broad skills in Business/Management & Behavioral Design
  • Has real-world experience in managing projects & design teams and stakeholders (clients / customers)
  • You might have been a SME in a large corporation or consultancy, or you may have worn many hats in a smaller organization