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Digital Marketing Specialist

3 months ago

Delhi, India Grooming Education Academy Full time

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic digital marketing team. As a YouTube Specialist, you will be responsible for developing and implementing effective strategies to drive engagement, increase viewership, and optimize performance on our YouTube channel. The ideal candidate should have a minimum of 2 years of experience in digital marketing, with a strong focus on YouTube marketing and analytics. If you are passionate about leveraging YouTube's potential to maximize brand exposure and reach our target audience, this is the perfect opportunity for you.


Responsibilities:


  • Develop and execute comprehensive YouTube marketing strategies to enhance brand visibility, increase subscriber base, and drive traffic to our channel.
  • Create and optimize compelling video content that aligns with our brand identity and resonates with our target audience.
  • Conduct thorough keyword research and optimize video titles, descriptions, and tags to improve search rankings and maximize organic reach.
  • Manage and grow our YouTube community by engaging with viewers, responding to comments, and fostering a sense of community.
  • Utilize YouTube analytics and other relevant tools to track and analyze channel performance, identify trends, and make data-driven recommendations for improvement.
  • Stay up-to-date with the latest YouTube trends, algorithm changes, and best practices to ensure our channel remains competitive and relevant.
  • Monitor and report on key performance indicators (KPIs), such as video views, watch time, subscriber growth, engagement rate, and conversion metrics, to assess the effectiveness of our YouTube marketing efforts.
  • Experiment with new video formats, features, and advertising options to optimize our channel's performance and drive continuous improvement.


Requirements:

  • Minimum of 2 year of experience in digital marketing, with a focus on YouTube marketing and analytics.
  • Proven track record of successfully growing YouTube channels and increasing viewership and engagement.
  • In-depth knowledge of YouTube's platform, algorithm, best practices, and community guidelines.
  • Strong understanding of SEO principles and experience with keyword research and optimization for YouTube.
  • Proficient in using YouTube analytics and other relevant tools to track and analyze performance metrics.
  • Creative mindset with the ability to develop innovative and engaging video content ideas.
  • Analytical mindset with a data-driven approach to decision-making and a focus on continuous improvement.
  • Ability to adapt to a fast-paced, dynamic environment and meet tight deadlines.


Apply now with your updated resume and portfolio showcasing your YouTube marketing achievements.