Lead - Content Marketing

1 month ago

Noida, India STAGE Full time

About Us


Started in 2019, STAGE is a dialect-based OTT platform known for producing premium quality content in Indian dialects to reinforce, protect and validate people’s sense of identity for their culture and heritage.

We currently focus on Haryanvi and Rajasthani dialects. Our mobile apps have 15 Mn+ downloads and 1.5 Mn+ paying customers globally. That makes STAGE the biggest media platform in both regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here.


About The Role


We're on the hunt for a passionate content enthusiast who immerses themselves in the shows and films they love, spends hours analyzing what makes them great, and eagerly shares their top recommendations with others. We're seeking a Marketer who will shape the Content Marketing Strategy for STAGE, someone who can truly connect with the content coming to STAGE and craft compelling marketing strategies that resonate with our audience.


What will you do?


  • Responsible for strategizing and executing marketing activities for the movies/web-series at STAGE
  • Generate positive and impactful conversations around the content and cultivate a fandom for the content titles. The content marketing individual will be involved with Title promotions & building organic buzz around the upcoming titles.
  • Participate early in content development, positioning, research, show pre-testing and designing a road map for marketing new titles. Work closely with the content and creative team across content marketing initiatives, driving narratives around themes of our shows/movies such that they connect better with the regional identity of our audiences.
  • Develop a holistic marketing strategy for the title.
  • Develop cutting-edge social media campaign strategy for our content pieces, based on a comprehensive understanding of social platforms and audiences and lead the creation of the complete package of title social marketing assets including but not limited to - social editorials, talent shoots, bespoke content, and more.
  • Immerse into consumer insights/ research data and translate it to actionable marketing plans
  • Media Planning: Drive communications & media planning efforts on ATL channels.
  • Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.
  • Cross Team Coordination: Take ownership of the campaigns by working closely with all relevant stakeholders gathering and evaluating inputs.


In short, the content marketing team is focused on making people so excited about our titles that they sign up and watch.


You should apply if you have


  • 5+ years of experience in planning & executing successful marketing campaigns in a media company
  • Creative thinking and the ability to develop innovative marketing campaigns with actionable insights that will impact strategic decisions (launch, sustenance, and communication turnaround)
  • An understanding of a comprehensive marketing strategy that encompasses all marketing communication functions, including PR, advertising, social, events, and more.
  • Individuals with 5+ years of experience in working with consumer facing brands, handling communication, media planning and social media.
  • Understanding of social media and how to maximize it for building a brand.
  • Ability to create comprehensive marketing plans across multiple channels/ initiatives, estimating marketing budgets and prioritizing.
  • Knowledge of social media analytics and measurement tools.


Personality Attributes


  • Ability to manage and lead teams to achieve business goals
  • Works effectively and enjoys the interplay across multiple teams and stakeholders
  • Strong attention to detail, creatives best practices and analytical problem-solving skills
  • Bias to action, proactive & innovative by nature.
  • Excellent verbal and written communication skills and exceptional attention to detail.
  • Thrives in a fast-paced culture with a high tolerance for change and the ability to accomplish substantial amounts of work within tight timelines.
  • Fluency in English & Hindi is required. Haryanvi or Rajasthani language skills are a plus.

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