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Research Analyst

4 months ago

Vadodara, India Parul University Full time

Position Title :Research Analyst


Parul University is seeking a curious and analytical Research Analyst to join our Digital Marketing team. You will play a crucial role in gathering, analyzing, and interpreting data to inform strategic decision-making.


Responsibilities:

  • Conduct research on student demographics, education trends, and competitor activity in key target markets.
  • Identify and analyze relevant data sources, including market research reports, government data, and industry publications.
  • Utilize data analysis tools and techniques to extract insights from market research data and campaign performance metrics.
  • Develop and maintain comprehensive reports and presentations to effectively communicate research findings and recommendations to stakeholders.
  • Track key performance indicators (KPIs) for admission initiatives and measure campaign effectiveness.
  • Support the development of data-driven strategies for optimizing marketing campaigns and improving website user experience for students.
  • Stay up-to-date on the latest research methodologies and data analysis tools relevant to education marketing.
  • Collaborate with the Digital Marketing Executive, Web Manager, and other team members to ensure research findings are integrated into marketing and website optimization efforts.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
  • Minimum 2-3 years of experience in research analysis, preferably in an educational or marketing context.
  • Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, AI Models).
  • Excellent research skills with the ability to identify and access relevant data sources.
  • Strong communication and presentation skills to effectively communicate complex research findings to a non-technical audience.
  • Attention to detail and accuracy in data collection and analysis.
  • Ability to work independently and manage multiple tasks simultaneously.
  • Strong problem-solving skills and the ability to identify trends and patterns in data.
  • Familiarity with admission trends and challenges a plus.


Benefits:

  • Competitive salary as per the industry standards.
  • Opportunity to work in a fast-paced and dynamic environment.
  • Play a key role in developing data-driven strategies for attracting students to Parul University.
  • Gain valuable experience in market research and data analysis within the education sector.


Application Deadline: 05th June 2024


Contact Information:

Email Address : head.contactcenter@paruluniversity.ac.in


Parul University P.O. Limda, Ta. Waghodia – 391760 Vadodara, Gujarat, India